• America: It's Time to Play Like Grey

    Lovehoney
    by Lovehoney on 06 March 2013

    Fifty Shades of Grey - The Official Pleasure Collection Launches April 8th in USA

    Europe’s fastest-selling adult product launch ever, the Fifty Shades of Grey Official Pleasure Collection, is at last coming to the USA. The legendary silver pleasure balls, handcuffs, crops and erotic products featured in the record breaking worldwide bestselling trilogy Fifty Shades of Grey will be available from April 8th 2013.

    The Fifty Shades of Grey Official Pleasure Collection is the only official licensed range of Fifty Shades of Grey sex toys and bondage items. The range has been developed by adult retailer and manufacturer Lovehoney, in association with the trilogy’s author E L James. Lovehoney worked closely with the E L James to make sure the stylish, high quality range perfectly recreates the items used by Ana and her billionaire lover Christian Grey.

    "I'm delighted to see the authentic Fifty Shades of Grey Official Pleasure Collection finally available in the USA, the home of Ana and Christian,” says E L James. “Americans were the first to succumb to the intensity of their passionate romance, and every item in this luxurious official collection has been specially chosen by me to help fans of the trilogy enjoy the Fifty Shades experience on a whole new level.”

    “We’re thrilled to have worked with E L James to develop the Fifty Shades of Grey Official Pleasure Collection,” says Lovehoney co-founder Neal Slateford. “The trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.”

    Lovehoney partner Dean Elliott comments, “The Fifty Shades of Grey Official Pleasure Collection is beautifully packaged, discreet and couple-friendly. Each product is supplied with a luxurious storage bag and comes with suggestions for use and tips on introducing the items into a relationship.”

    “This is an incredible opportunity for retailers to really make the most of the Fifty Shades of Grey phenomenon,” says Elliott. “The Fifty Shades of Grey Official Pleasure Collection is the only range that allows stores to feature the iconic branding seen by tens of millions of American women. It’s the biggest brand our industry has ever seen.”

    With product names inspired by passages from the books, the initial range of 20 soft bondage products and toys includes the signature Inner Goddess Silver Pleasure Balls, the Submit To Me First Time Bondage Kit and the Twitchy Palm Spanking Paddle. MSRPs are between $12.99 and $69.99.

    Distributors for the range will be announced shortly.


    Contacts

    1. For trade sales enquiries please contact:

      Dean Elliott

      dean@lovehoney.com

      or

      Michelle Marcus

      michelle@lovehoney.com

    2. For press enquiries please contact:

      Krista Arendsen

      krista@lovehoney.com


    Editorial Photography

    For high resolution images, please contact krista@lovehoney.com.

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    Product Photography

    For high resolution images, please contact krista@lovehoney.com.

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    Fifty Shades of Grey Inner Goddess Silver Pleasure Balls

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    Fifty Shades of Grey Twitchy Palm Spanking Paddle

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    Fifty Shades of Grey Charlie Tango Classic Vibrator

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    Fifty Shades of Grey Submit to Me Beginners Bondage Kit

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    Fifty Shades of Grey Soft Limits Deluxe Wrist Tie

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    Fifty Shades of Grey All Mine Deluxe Blackout Blindfold

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