1. Lovehoney Press

    1. The Sunday Times Profit Track 100 BDO

      Leading online sex toy retailer Lovehoney has been named among the top 100 British companies with the fastest growing profits.

      Published yesterday, the 17th annual Sunday Times BDO Profit Track 100 league table ranks private businesses with the fastest-growing profits over three years.

      Lovehoney is ranked at number 94 nationally and number 9 for the South West region after a 56 per cent rise in profits to £3 million.

      The Bath-based business has launched US, Australian, French, German and EU websites over the last two years and has benefited from the popularity of Fifty Shades of Grey, of which it holds the worldwide license for pleasure products.

      Lovehoney co-founder Neal Slateford said: “This announcement is very exciting for us and we’re thrilled to have ranked in such a prestigious league table.

      “Seeing Lovehoney grow so quickly has been incredible and a very exciting journey for everyone involved.

      “The last couple of years have been fundamental in solidifying Lovehoney as a household name both in the adult industry and the mainstream alike.”

      Companies featured in last year’s league table include the likes of Skyscanner, Tangle Teezer and Krispy Kreme.

      The league table and awards programme is sponsored by BDO and UBS Wealth Management, and is compiled by Fast Track, the Oxford-based research and networking events firm.

      The Sunday Times International Track 200

      Leading online sex toy retailer Lovehoney has been ranked at number nine in the sixth annual Sunday Times HSBC International Track 200.

      The Sunday Times HSBC International Track 200 ranks Britain's mid-market private companies with the fastest-growing international sales, measured over the last two years of available accounts.

      Lovehoney is ranked at number nine nationally and number one for the South West region after overseas sales grew 146% pa to £5.1m in 2014.

      The Bath-based business has launched US, Australian, French, German and EU websites over the last two years and has benefited from the popularity of Fifty Shades of Grey, of which it holds the worldwide license for pleasure products.

      Lovehoney co-founder Neal Slateford said: "This announcement is very exciting for us and we're thrilled to have ranked so highly.

      "Seeing Lovehoney grow so quickly overseas has been incredible and a very exciting journey for everyone involved.

      "The last couple of years have been fundamental in solidifying Lovehoney as a household name both in the adult industry and the mainstream."

      Companies featured in last year's league table include Cath Kidston, Hunter, Specsavers and LUSH.

      Official Pleasure Collection on Access Hollywood Live

      The Official Fifty Shades of Grey Pleasure Collection has enjoyed a mainstream media blitz unprecedented for the adult industry.

      The range, manufactured by Lovehoney and personally approved by E L James, has been featured repeatedly by leading global media outlets on TV, online and in print.

      With the movie dominating the international box office with a record-breaking opening weekend, the Official Fifty Shades of Grey products are in demand worldwide.

      In the US, NBC’s Access Hollywood Live featured the range in a two-minute “Fifty Shades for Rookies” segment telling viewers how to give their Valentine’s date night a “Fifty Shades of Pleasure” make-over, while CBS’s The Insider explored how couples could recreate what they see on screen in Christian Grey’s Red Room using the Official Pleasure Collection.

      Down the Rabbit Hole...

      The world's biggest study of sex toy sales has been published. Researcher Jon Millward analysed one million sales at sex toy firm Lovehoney over a five month period "to shed light on people's sex lives in a way that's never been done before."

      His findings shatter the myth that most sex toys are bought by young, single women - in fact, sales were split evenly between the sexes, and 75% of female purchasers were in a relationship and an even higher 79% of male purchasers were attached.

      Millward, known as the Ideas Detective, specialises in finding funny quirky data and inventive ways to help people picture the data.

      Data came from the UK's biggest online sex toy retailer, Lovehoney.co.uk, and is quirkily named, 'Down The Rabbit Hole: What One Million Sex Toy Sales Reveal About Our Erotic Tastes, Kinks and Desires'.

      Click here to read the full study by Jon Millward.

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