The world's biggest study of sex toy sales has been published. Researcher Jon Millward analysed one million sales at sex toy firm Lovehoney over a five month period "to shed light on people's sex lives in a way that's never been done before."
His findings shatter the myth that most sex toys are bought by young, single women - in fact, sales were split evenly between the sexes, and 75% of female purchasers were in a relationship and an even higher 79% of male purchasers were attached.
Millward, known as the Ideas Detective, specialises in finding funny quirky data and inventive ways to help people picture the data.
Data came from the UK's biggest online sex toy retailer, Lovehoney.co.uk, and is quirkily named, 'Down The Rabbit Hole: What One Million Sex Toy Sales Reveal About Our Erotic Tastes, Kinks and Desires'.
Click here to read the full study by Jon Millward.
The UK’s biggest online sex toy retailer, Lovehoney.co.uk, has teamed up with sex education charity Sexpression to make sex education more accessible to young people in Britain.
Sexpression is a national organisation with 27 branches across the UK, whose goal is to create ‘a society in which young people are able to access reliable information about relationships, sex and sexuality’.
Lovehoney, also known as the Sexual Happiness People, sets aside a percentage of profits every year to support sex-positive charities, and first became involved with Sexpression in March this year.
The sex toy retailer has helped both the Exeter and King’s College London branches of Sexpression, providing resources for volunteers and events. Lovehoney has also donated £1,000 towards the charity’s National Conference, held in Leicester on November 1st and 2nd.
Fifty Shades of Grey trailer is set to premiere on July 24; Lovehoney readies new lines for Fifty Shades of Grey - The Official Pleasure Collection.
Lovehoney has welcomed the news that the long-awaited first trailer for the forthcoming movie adaptation of Fifty Shades of Grey will premiere on July 24.
“It’s great news for the whole industry,” says Lovehoney’s commercial director Ray Hayes.
“It’s the start of a massive publicity campaign from Universal Studios that will build and build over the seven months until the film comes out on Valentine’s Day 2015.
Only the Fifty Shades of Grey brand can generate huge mainstream interest like this.”
Confirmed in a tweet by E L James, July 24 will be the first time that Christian Grey and Anastasia Steele have been seen onscreen together.
Lovehoney has thanked its customers after being voted Best Online Retailer for the second year running at the prestigious ETO Awards.
The Bath-based company was also voted Most Innovative Retailer at last night's event at Birmingham's NEC.
Lovehoney co-owner Neal Slateford said: "This means so much to Lovehoney because the awards are chosen by the people most important to us - our customers.
"It was another fantastic awards night from ETO and we were thrilled to do the double."
Lovehoney has built up a 60,000 strong community on its forum and they provide vital feedback on products and earn discount on products through its loyalty scheme.
Slateford added: "Customer care is at the core of everything we do. We offer a no quibbles 365-day returns policy on products."