Fifty Shades of Grey has once again proved its PR pulling power in a lengthy TV segment watched by 3 million viewers

Nationally syndicated show Access Hollywood dedicated eight minutes of airtime to an exclusive preview of Lovehoney’s Fifty Shades of Grey - The Official Pleasure Collection, which is scheduled for an 8 April launch in North America.

Approved by E L James, Lovehoney has worked closely with the author of the erotic trilogy to create the Fifty Shades of Grey Official Pleasure Collection, a sophisticated collection of pleasure products that offer you the exciting and highly-desirable Christian Grey and Anastasia Steele experience.

Luxury erotic retailer Coco de Mer recently relaunched their much-loved Salons, bringing evenings of education, edification and eroticisim to small classes at the gorgeous Covent Garden boutique.

This week's Time Out magazine, which is widely considered to be the best edited selection of the latest and coolest happenings in London, features the Autumn/Winter 2012 salon season in a full-page spread.

Visit www.coco-de-mer.com/salons for full listings of upcoming Salons.

Richard Longhurst, Co-Founder of Lovehoney Ltd, gives an in-depth interview for Internet Retailing ahead of their annual conference in October, explaining how the company is approaching international expansion - and what he has learned as a result.

Discussing the company’s “have a go” work ethic, Richard explains that he places great emphasis on trial and error and organic development. His advice to start-up businesses is to “do your research and have a go at the easiest one first. We learn as we do and we don’t plan in enormous detail; for us the very nature of the web is that your website’s never finished.”

Speaking about the company’s growth and expansion, Richard discusses Lovehoney’s venture to the USA and the establishment of Lovehoney.com in Dallas, Texas.

Increasing Lovehoney's presence in Europe is the next logical step and the team are certainly up for the challenge. As Richard summarises, “competition will be tough, but why not have a go?”

Read the full article: IR 2012 PREVIEW Interview: Richard Longhurst of Lovehoney.co.uk.