Lovehoney enjoyed success at the Retail Week Enterprise Awards as they claimed Pure-Play Etailer of the Year, sponsored by Collect +.
The UK's biggest online sex toy retailer beat other companies including Missguided and my-wardrobe.com at the presitgious ceremony in London on 26 November.
Lovehoney were also named as Highly Commended in the Retailer of the Year category, making them one of only two companies to receive a special mention within their category during the evening.
Co-director Richard Longhurst said: "We're completely delighted to have won such an incredible award, especially when you look at the calibre of our peers. It was a fantastic night and we're very proud to be taking this award home with us. May there be many more to come!"
Lovehoney have won 10 business awards in 2013, including the Internet Retailing Award, where they beat ASOS, Tesco and Burberry. They have also been shortlisted for two Oracle Retail Week Awards in 2014.
Lovehoney has launched its most ambitious TV advertising campaign to date, just in time for the expected surge in Christmas sales.
The Bath-based online retailer used real comments from customers to hammer home its key brand values.
The 30-second advert features three couples explaining why they shop at Lovehoney - stressing its 'fantastic customer service,' ‘discreet packaging,' 'value for money,' and a website that is 'dead easy to use.'
As with Lovehoney's two previous TV ad campaigns, there were issues with regulators Clearcast about what could be shown. Each of the three versions has two different endings depending on the time of airing, with no products being shown before the 9pm watershed.
Post-11pm versions display three different 'kits', the Lovehoney Mains Powered Deluxe Magic Wand Vibrator and the Lovehoney Realistic Oh! Rabbit Vibrator.
Following successes in the ETO, XBiz and Internet Retailing awards this year, Lovehoney has been shortlisted for two categories in the Oracle Retail Week Awards 2014.
The Bath-based sex toy retailer is shortlisted alongside major household names Argos, ASOS, B&Q, Carphone Warehouse, Dixons, House of Fraser and Tesco.
Lovehoney are the UK’s biggest online adult retailer and are finalists in both the Customer Service Initiative of the Year and Pure Play Etailer of the Year categories.
Customer Care Manager Matt Oxford said: “At Lovehoney we’re constantly looking for new ways to improve the customer experience, so creating a safe, discreet and secure delivery system was essential.
"We’re not happy unless our customers are, and it’s great to be recognised for our efforts, especially amongst such impressive peers.”
The awards ceremony takes place at Grosvenor House Hotel in London on 13th March 2014.
Britain's biggest sex toy retailer Lovehoney have launched their third-generation Sqweel Oral Sex Simulator – the pocket-sized Sqweel Go.
Following the success of the larger Sqweel 2, Lovehoney have already experienced high demand for its miniature counterpart.
At just 3 inches (8cm) in length, Sqweel Go features a wheel of ten rotating silicone tongues to simulate oral sex.
Unlike its predecessors, Sqweel Go has 6 speeds and patterns. It is the first member of the Sqweel family to feature USB rechargeable technology.
“It was a very natural progression for us to develop a new Sqweel toy which was smaller, more eco-friendly and quieter.” Lovehoney co-founder Neal Slateford said.
“It’s great to watch the Sqweel family evolve to meet customer’s needs – we know people are increasingly looking for discreet, rechargeable toys and Sqweel Go is the perfect travel toy as often people think it looks like a mini fan!”