Lovehoney is opening its doors to budding designers once again with its hugely successful Design a Sex Toy competition.
The competition encourages people to send in their ideas for sex toys ranging from weird and whacky takes on classic sex toys to the most revolutionary of designs.
Lovehoney's Co-owner Richard Longhurst said: "This competition is great fun. We get to look at some fantastic designs from some very talented people that would otherwise never get seen.
"You don't have to have any experience in design to enter. We're just looking for fresh ideas that stand out from the crowd."
Lovehoney has assembled a panel of expert judges, including the 'Philippe Starck of sex toys' - Lelo and Tickler Founder Eric Kalén, Lovehoney Operations Manager Paul Jaques, Lovehoney Product Director Bonny Hall and Lovehoney Online Trading Manager Alice Little.
Lovehoney is thrilled to have been shortlisted for five awards at the upcoming 2015 ETO Awards.
The online sex toy firm is up for Best Online Retailer, Most Innovative Retailer, Best New Product Range for Fifty Shades of Grey Red Room Collection, Best Fetish Products Brand for Fifty Shades of Grey, and Best Individual Store for sister company Coco de Mer.
ETO, short for Erotic Trade Only, is one of the world’s leading adult industry magazines and is based in the UK.
Lovehoney Co-owner Neal Slateford said: “We’re delighted to be nominated for so many awards. It’s always a great boost when you are recognised for your success by such a great publication and its readers. The last year has been a very exciting one.”
The sex toy company has gone from strength to strength in recent years largely thanks to obtaining the exclusive worldwide licence to manufacture official Fifty Shades of Grey sex toys and pharmacy products.
Lovehoney has been shortlisted for Etailer of the Year at the 2015 BT and Retail Week Technology and Ecommerce Awards.
The already multi-award-winning pleasure products retailer is up against ecommerce heavyweights ASOS, ao.com and Secret Sales.
Lovehoney co-founder Neal Slateford said: “We’re delighted to be nominated for such a prestigious award. Seeing Lovehoney up against these huge household names is a real sign that we are making yet more inroads to the mainstream.”
Lovehoney has gone from strength to strength in recent years, dominating the online market for sex toys in the UK and launching dedicated sites for USA, Australia, France and Germany.
The UK’s biggest online sex toy firm Lovehoney has been nominated for a top licensing award at the upcoming 2015 LIMA Awards.
The online retailer’s Fifty Shades of Grey The Official Pleasure Collection is up for the snappily titled ‘Best Film, Television, or Entertainment Live Action Licensee - Hard Goods’ award.
LIMA, short for The International Licensing Industry Merchandisers’ Association, is the leading trade organisation for the global licensing industry.
Lovehoney Co-owner Neal Slateford said: “These awards are genuinely the 'Oscars' of licensing and it's brilliant to be nominated. It's a real sign that Lovehoney is making yet more inroads to the mainstream.”
The sex toy company is up against stiff competition from the likes of Hasbro's Star Wars Inquisitor Lightsaber and JAKKS Pacific’s Maleficent product line to name but a few.