Two years after Fifty Shades of Grey was released sales have topped more than 100 million copies worldwide.
E L James' erotic novel Fifty Shades of Grey has now spent more than 100 weeks on the New York Times’s paperback best-sellers list and has been translated into more than 51 languages.
45 million copies of the trilogy have been sold in the US alone. 27 million copies have been sold in the UK and more than one million copies have been sold in each of Germany, France, Spain, Brazil, and The Netherlands.
Anne Messitte, publisher of Vintage/Anchor Books in the US said: "We see new readers coming to the books every day and the sales, two years after our initial publication, remain strong and steady.”
The sales figures are great news for Lovehoney which has the exclusive worldwide license to manufacture and distribute official Fifty Shades of Grey sex toys, bondage, lubricant and massage products.
The UK's biggest online sex toy retailer, Lovehoney, is the latest retailer to take centre-stage in a TV series.
A six part fly-on-the-wall documentary named Frisky Business is set to debut next month.
The series airs on Lifetime from March 26 and follows life inside the Bath-based retailer, carrying the tagline “meet the team turning Britain on”.
The exclusive series takes an entertaining look at the company’s inner workings, showcasing the eclectic array of employees who work for the business.
Frisky Business follows the success of Lovehoney’s one-off Channel 4 documentary More Sex Please, We’re British, which aired in 2012.
Broadcasters have discovered that retailers are a big draw for viewers, who have tuned in to see shopfloor fiascos and the inner workings of some of the UK’s best- known businesses.
UK sex toy retailer Lovehoney has launched DOMINIX, an exclusive collection of heavy-duty professional-standard bondage gear.
After seeing a huge increase in sales following deals with popular bondage brands Fifty Shades of Grey and Bettie Page, Lovehoney's latest bondage range is aimed at more experienced BDSM fans.
"We want to offer our customers a range of items that are an affordble step up from our other collections such as Bondage Boutique, as well as cater for professionals" explains Richard Longhurst, co-director of Lovehoney.co.uk.
"The durability and quality of the DOMINIX range means people can experience industry-standard bondage accessories in their own homes."
Lovehoney has seen a significant increase in demand for bondage equipment since 2011, due in part to the release of Fifty Shades of Grey, for which the company owns the exclusive license to produce sex toys, bondage gear and pharmacy items.
28th January, BATH: Lovehoney Group attended the prestigious XBIZ Awards 2014 and secured three awards.
The Bath-based company is the UK's biggest online retailer of sex toys, and won both Pleasure Products Company of the Year and International-Based Pleasure Products Company of the Year.
Also part of the Lovehoney Group, the Covent Garden-based erotic shop Coco de Mer claimed Retailer of the Year - Boutique.
The success caught Co-Director Neal Slateford off-guard, as he said “I'm totally surprised, and very flattered."
He continued: "We're from England, so it's cool that we've been made so welcome here. And there were some amazing companies that we were up against.”
After seeing a huge increase in sales following their exclusive license to sell Fifty Shades of Grey and Bettie Page official merchandise, Lovehoney recorded profits that tripled to £2.25 million last year.
Held at the Century Plaza Hotel, Los Angeles, the XBIZ Awards were hosted by adult actress Jenna Jameson and attended by the royalty of the adult entertainment world and many of the retail industry's key players.