Lovehoney’s pioneering approach to branding, marketing and selling sex toys has been recognised with two awards at the prestigious XBIZ Awards.
Lovehoney won Progressive Pleasure Products Company of the Year for its ground-breaking approach to branding in the adult industry. Lovehoney.com was crowned Online Retailer of the Year for Pleasure Products for the second year running.
The glamorous ceremony took place at the XBIZ360 Conference in Los Angeles on Saturday and was hosted by top adult B2B magazine, XBIZ.
Lovehoney Co-founders Neal Slateford and Richard Longhurst were joined by friends and colleagues in Los Angeles to collect the award.
Longhurst said: "We are delighted to be named Progressive Pleasure Products Company of the Year because it recognises the bold vision that the entire Lovehoney team has for bringing sex toys to a mainstream audience.
The biggest comedy benefit of the year is back and it's sexier than ever. Sex Appeal, now in its fifth year, is set to open 2016 with a bang and Lovehoney are very proud to be supporting the event for the fourth year running.
Hosted by the wonderful Shappi Korsandi, the star-studded annual comedy event showcases the very best of comedy to raise money for the young people's sexual health charity Brook.
Brook is the UK's largest young people's sexual health charity. For 50 years, they have been providing sexual health services, support and advice to young people under the age of 25.
Lovehoney’s co-founder Richard Longhurst said: “We’ve always been big fans of Brook’s sex-positive ethos and the invaluable service it provides to young people. We’re proud to be able to help in any way we can.
“It doesn’t get much more sexually happy than a comedy night in aid of a sexual health charity. Count us in!”
The votes are in and it’s official, Lovehoney is on top for undies according to the British public.
The Bath-based company were this week crowned the UK’s Favourite Lingerie Retailer at the UK Lingerie Awards, despite being predominantly known for being the UK’s biggest online sex toy retailer.
Lovehoney beat off stiff competition from the likes of Agent Provocateur, Debenhams, Tallulah Lingerie and Victoria’s Secret, and more than 4000 votes were cast to determine the winner.
Lovehoney’s Lingerie Designer, Heather Mercer, said: “We are absolutely thrilled to have been named the UK’s Favourite Lingerie Retailer.
"Even though Lovehoney has not always been known for lingerie this is all changing, and with the launch of our own lingerie brand, Lovehoney Lingerie, there are exciting things to come!”
It’s been a vintage year for Lovehoney’s Trade team and it’s set to get even better with the announcement of eight massive industry award nominations.
The UK-based sex toy firm has been shortlisted for six XBIZ Awards and four AVN Awards, both of which are run by two of the USA’s biggest adult b2b magazines.
Lovehoney has gone from strength to strength after a number of smart licensing deals with brands such as Fifty Shades of Grey and rock legends, Motörhead.
Lovehoney’s Director of Commerce Ray Hayes said: “We’re delighted to be nominated for so many awards. As a UK-based company, it’s a massive boost to be recognised as an international player in the US.
"Lovehoney has had an incredible year. Fifty Shades of Grey continues to be the biggest name in the business and our recently launched official Motörhead range has been popular with customers around the world.”