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    Despite being 11 months from release, the hype for the Fifty Shades Darker movie is building at a rate of knots.

    Filming has already started for the most hotly anticipated film of 2017, which hits cinemas in time for Valentine’s Day next year, and critics believe it will be a matter of months before we’re teased by steamy trailers and music tracks.

    Every day, the mainstream press reveal exciting developments from the new movie, making it a permanent fixture on the public’s radar.

    International sex toy firm Lovehoney, which owns the global licence to design and manufacture Official Fifty Shades of Grey pleasure products, is encouraging adult retailers and distributors to prepare for a new wave of demand as excitement for the film builds momentum.

    Lovehoney’s General Sales Manager, Jim Primrose, said: “Last year, we experienced spikes in sales after each trailer for the first Fifty Shades of Grey movie was released.

    Sqweel XT for Men

    The Sqweel XT for Men USB Rechargeable Oral Sex Simulator has arrived.

    The revolutionary toy features ten twirling tongues which rotate at three speeds to accurately simulate male oral sex for the first time.

    Makers Lovehoney say the toy offers the ‘ultimate joy’ for men on tap.

    Lovehoney, Britain’s biggest online sex toy retailer, is hailing 2016 as the ‘Year of the Male Sex Toy’ after a 20% surge in sales of products aimed at men.

    Fifty Shades of Grey revolutionised the way couples enjoyed sex toys and soft-bondage products, and global sales of female toys have tripled over the last four years.

    Now men are muscling in on the action by increasingly experimenting with their own toys. The Sqweel XT allows men to engulf one distinct area with sensation or move from head to stem for deep, real-feel fellatio.

    The Joy of Sex Toys Episode 1

    Lovehoney is the subject of a new fly-on-the-wall TV series starting on Valentine’s Day.

    The Joy of Sex Toys takes a cheeky peek behind-the-scenes at the thriving sex toy firm with sales of £45 million a year.

    The four-part series starting on the Lifetime satellite channel at 10pm on Sunday (Feb 14) focuses on the warm and friendly characters who work in the warehouse in Bath.

    Each episode features strong, character-driven storylines from a cast of pickers, packers, buyers, customer care staff, toy reviewers and the team at Lovehoney’s famous returns department.

    Customers can return any toy for up to a year after purchase even if it is not faulty, and it is rubber-gloved Andrea and Katrina’s job to sort through all the returned packages and customers’ hilarious accompanying letters.

    Sqweel XT ANME

    The team at Lovehoney are in high spirits after a successful exhibition at the ANME Founders Show in Los Angeles.

    The US adult trade show marked the launch of the sex toy manufacturer’s eagerly anticipated Sqweel XT for Men.

    Over 2,000 units were snapped up over the course of the show, with all major distributors and retailers wanting a piece of the action.

    Lovehoney’s Commercial Director, Ray Hayes said: “After the success of the Sqweel for women, it was the obvious next step to create a similar toy for men. The momentum for male sex toys is gathering pace and we’re seeing huge demand for the Sqweel XT already.”

    The Sqweel XT features 2 sets of Turbo Tongues™ - soft and extra firm, which rotate in 3 powerful speeds and 3 pulsating patterns to simulate intense oral sex action. USB rechargeable, the toy offers the ultimate joy for men on tap.

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