The future of sex toys is here, and it’s charging in a Starbucks near you.

The Lovehoney Flash Vibrator combines the latest in USB rechargeable technology with the best-selling design and power and of a bullet vibrator.

The Lovehoney Flash Vibrator is so inconspicuous, you can charge it on-the-go in your laptop without anyone batting an eyelid.

“USB-charging is quick, convenient and economical,” says Lovehoney’s Head Buyer, Bonny Hall. “So much of the technology we use today is charged via USB, and with the Lovehoney Flash Vibrator this revolution has now made its way into the sex toy world.”

Small and discreet, the Lovehoney Flash Vibrator is perfect for both beginners and those looking to upgrade their sex toy collection. It features a removable tip, allowing you to stash the intimate half of the toy safely, whilst the motor plugs into a USB port and poses as an everyday memory stick.

While the bullet vibrator is prized as a couple-friendly and versatile toy, they often require expensive, fiddly batteries. By doing away with batteries, the Lovehoney Flash Vibrator ensures you’ll never need to spend additional money on keeping your buzz, making it great value for money at just £26.99.

Lovehoney Flash USB Rechargeable Vibrator Features:

• - USB chargeable for convenience
• - Discreet design
• - Soft skin-safe silicone
• - Whisper-quiet motor Incredibly powerful
• - Completely waterproof
• - Couple-friendly
• - 3 hours of play from a single charge
• - Curved, flexible tip for precise stimulation

Lovehoney Flash USB Rechargeable Bullet Vibrator £26.99, from Lovehoney.co.uk

Approved by E L James, Lovehoney has worked closely with the author of the erotic trilogy to create the Fifty Shades of Grey Official Pleasure Collection, a sophisticated collection of pleasure products that offer you the exciting and highly-desirable Christian Grey and Anastasia Steele experience.

BABE is the most popular pet name couples use for each other, according to a new Valentine’s poll.

Just under a third of lovers say Babe or Baby is their favourite term of affection. The second most popular pet name is Love or Lovely - used by one in eight couples. The next most popular is Darling (11%), Sweetie or Sweetheart (9%) and Gorgeous (8%).

Other popular names in the poll of 1,820 people by sex toy retailer Lovehoney included Cuddles, Doll, Pudding and Stinky. The findings show Britain’s favourite pet names have changes over the last 25 years. Previously the most popular answer was Darling, followed by Love and Sweetheart.

Lovehoney asked respondents what fills them with the most love. By far the most popular answer was ‘my partner’ - chosen by 53% of those surveyed. Next came my family (23%), followed my children (10%), my home (4%), my friends (3%) and my pet (2%).

The poll found that Britons are as romantic as ever with 72% viewing Valentine’s Day as a lovely excuse to show a partner love. Just one in five see it as an excuse for companies to make money.

Six out of ten people say their perfect Valentine’s night would be spent making love to their partner. Other popular activities include cooking something at home (36%), a romantic meal in a restaurant (29%), a quiet night in (7%).

We are a nation of kissers with 91% of those surveyed saying they kiss their partner at least once a day.

The most popular Valentine’s present for women polled is a sex toy, chosen by 26%, followed lingerie 21%, flowers 18%, and jewellery 18%.

Lovehoney co-founder Neal Slateford said: “Valentine’s Day is still the sexiest day of the year for millions of us. “The ways pet names have changed over the years show we are getting even more affectionate towards each other and a little less formal. “As a nation, we are learning to lighten up when it comes to love and sex. That has to be a good thing.”

The build-up to Valentine’s is Lovehoney‘s second busiest time of the year after Christmas. Whereas sex toys are the most popular Christmas presents, lingerie is far more popular at Valentine’s.

Lovehoney is Britain’s biggest online seller of sex toys - accounting for 36% of all online sales. Sales were up by more than 40% last year, thanks to the sex boom sparked by Fifty Shades of Grey.

SEX got better for three-quarters of us in 2012, according to a new poll. A key reason for the increase in passion was the steamy best-seller Fifty Shades of Grey. A fifth of those surveyed said the E L James trilogy had improved their sex lives.

Other key reasons for better sex included using new sex toys (59% of respondents), more experimentation (55%), great frequency (33%), and greater confidence (22%).

The findings come in a New Year poll of 1,000 people for Lovehoney, Britain’s biggest online seller of sex toys.

Asked if their sex life had improved in 2012, 73% said yes, 16% said it had stayed the same and just 11% said it had got worse.

New Year is one of the most romantic times of the year. The poll found that 22% of us know a couple who have got engaged at Hogmanay. And 63% per cent of those polled expect to have sex during the New Year celebrations.

There is also a real feeling of optimism about the New Year, despite it ending in a 13. Only one in six of us are superstitious about the number 13. And a whopping 83% say that 2013 will be better than 2012.

The most popular New Year Resolution after losing weight (62% of respondents) was to have even more sex (53%). But at least a third of those surveyed said that they only stick to their resolutions for a week, with one in 12 abandoning them on New Year’s Day.

Fifty Shades of Grey has sold more than 60 million copies around the world. It helped Lovehoney to boost sales by a third in 2012. Lovehoney co-founder Neal Slateford said: “Fifty Shades of Grey is the best selling book of all time. It’s nice to see that people aren’t just reading the book – they’re re-enacting it into the bedroom. With the movie going into production next year, I think 2013 could be even steamier.”

Lovehoney has seen record sales of the Official Fifty Shades of Grey Pleasure Product Range, which it developed with E L James. It is the only sex toy and soft bondage range of merchandise authorized by the author.

The Lovehoney sale, with items such as lingerie reduced by as much as 80%, is on now and will last until January 6.