The team at Lovehoney are in high spirits after a successful exhibition at the ANME Founders Show in Los Angeles.
The US adult trade show marked the launch of the sex toy manufacturer’s eagerly anticipated Official Motörhead Pleasure Collection, which consists of two bullets and two classic torpedo shaped vibes, all decorated with the band’s iconic logo and branding.
ANME was also an opportunity to showcase the latest in Lovehoney’s line of official Fifty Shades of Grey pleasure products, The Playroom Kits, a six-piece range offering innovative and versatile restraints for the bedroom.
The team were rushed off their feet talking to prospective distributors and retailers about the two exciting new ranges as well as the company’s other core brands, and feedback was extremely positive.
Lovehoney has joined forces with legendary rock band Motörhead to launch an exclusive range of Motörhead branded pleasure products.
Motörhead - The Official Pleasure Collection boasts four bullets and classic torpedo shaped vibes, all decorated with the band's iconic logo and branding - and delivers the sort of power and pleasure you'd expect from the 'loudest band on Earth'.
Motörhead are one of the world's biggest rock bands, having released 21 studio albums and countless singles including the hits Ace of Spades and Overkill - after which the vibes are named.
The deal was brokered by Global Merchandising Services, Inc. who represent Mötorhead exclusively for retail, tour and licensing. The range will be available to the public from 2nd September.
"One of the songs on our debut album was called Vibrator so we had to have our own one day, right?!," said Motörhead singer Lemmy. "Apparently, it was worth the wait!"
Leading online sex toy retailer Lovehoney has been ranked at number nine in the sixth annual Sunday Times HSBC International Track 200.
The Sunday Times HSBC International Track 200 ranks Britain's mid-market private companies with the fastest-growing international sales, measured over the last two years of available accounts.
Lovehoney is ranked at number nine nationally and number one for the South West region after overseas sales grew 146% pa to £5.1m in 2014.
The Bath-based business has launched US, Australian, French, German and EU websites over the last two years and has benefited from the popularity of Fifty Shades of Grey, of which it holds the worldwide license for pleasure products.
Lovehoney co-founder Neal Slateford said: "This announcement is very exciting for us and we're thrilled to have ranked so highly.
"Seeing Lovehoney grow so quickly overseas has been incredible and a very exciting journey for everyone involved.
"The last couple of years have been fundamental in solidifying Lovehoney as a household name both in the adult industry and the mainstream."
Companies featured in last year's league table include Cath Kidston, Hunter, Specsavers and LUSH.
Lovehoney has unveiled the latest in its line of Official Fifty Shades of Grey pleasure products approved by erotic author E L James.
The Official Fifty Shades of Grey Playroom Collection includes six bedroom restraint pieces inspired by Christian Grey’s ‘Red Room’.
The range comprises a bed stretcher, bed spreader, over-the-door restraint kit, over-the-bed cross restraint, arm restraint, and an adjustable spreader bar and cuffs, all of which come with a blindfold and a Christian Grey ‘Do Not Disturb’ door hanger.
Lovehoney’s Co-owner Neal Slateford said: “We designed the Playroom range with author E L James to give Fifty Shades of Grey and bondage fans some fantastic new offerings in the realm of bedroom restraints.
"These items allow fans to recreate the scenes they have read and seen in the Fifty Shades of Grey book and movie, as well as inspire their own scenarios.”