Global Marketing Manager

Location:Bath UK
Department:Marketing
Manager:Head of Global Brand Marketing
Hours:37.5
Salary: circa £35-40k per annum

Lovehoney was established in 2002 and has since become the largest sex toy retailer in the UK. Now we’re taking on the world. We have nine regional websites serving customers across the globe, and warehouses and call centres in Brisbane, Atlanta and Bath, UK. We’re not just a retailer - we also develop, manufacture and distribute hundreds of own-brand products.

Do you want to be part of this amazing business and help us spread our message of sexual happiness?

To provide direction in the development and delivery of dynamic global Marketing campaigns and strategies to achieve our ambitious growth targets. Reporting to the Head of Global Brand Marketing, the role sits within the Brand & Marketing function. The Global Marketing Manager will implement a top down, multi-channel marketing strategy to build awareness of the brand, champion new opportunities, build and manage the marketing calendar, and optimise efforts across all existing channel and partners.

Key Responsibilities

• Implement an integrated media strategy which aligns to the Global Trading Calendar and delivers consistent messages to raise the profile of Lovehoney and deliver sales targets
• Planning, developing and implementing effective marketing communication campaigns for both consumer and trade channels across the marketing mix
• Develop the Lovehoney student strategy and manage and develop key student partnerships
• Develop social media channels in line with agreed social strategy
• Take a lead role in global product pushes delivering creative campaigns on time with close coordination amongst key teams within the business
• Attending global trading meetings and reporting back on performance and forward planning
• Ensuring all marketing activity has measurable business objectives and KPI’s attached to them and that they are in alignment with the global Marketing strategy
• Measure, analyse and report on Lovehoney Global Marketing activity, as well as that of Lovehoney main competitors, with a focus on continuous improvement, learning and optimisation;
• Providing strategic marketing input and feedback on seasonal marketing plans
• Maintaining a complete understanding of international marketing performance, sharing insights and recommendations with local teams for future initiatives across markets for shared learnings
• Monitoring ongoing campaign spend against budget, keeping accurate records and highlighting where variances occur
• Line manage, coach and develop the Global Marketing Executives to deliver their objectives
• Seek new opportunities for global marketing opportunities

There are some things you need to bring to the table and these include:

• A minimum of three years experience in a global Consumer Marketing role with a proven track record of managing global Marketing campaigns, ideally in the UK, US & AU with an understanding of how international marketing contributes to the broader marketing plan

The following person skill specification shows the skills that are required to conduct the role effectively:

• In return, you’ll receive a competitive salary, pension scheme, health cash plan, generous staff discounts and be part of a fantastic annual bonus scheme. You’ll be working at our offices in the beautiful city of Bath in a fun and friendly environment where hard graft, attention to detail and the ability to meet a tight deadline is amply rewarded.

If you are 18 or above please email your CV to jobs@lovehoney.co.uk - don’t forget to tell us why you’d like to work for Lovehoney.

Closing date 8th July 2019.

Global Marketing Executive

Location:Bath UK
Department:Marketing
Manager: Charlotte Buckingham
Hours:37.5
Salary:£25-26,500 per annum

Lovehoney was established in 2002 and has since become the largest sex toy retailer in the UK. Now we’re taking on the world. We have nine regional websites serving customers across the globe, and warehouses and call centres in Brisbane, Atlanta and Bath, UK. We’re not just a retailer - we also develop, manufacture and distribute hundreds of own-brand products.

Do you want to be part of this amazing business and help us spread our message of sexual happiness?

The Global Marketing Executive is responsible for planning, developing and implementing effective global marketing communication campaigns for both consumer and trade channels.

This role sits within the Global Brand Marketing function and reports into the Global Marketing Manager.

Key Responsibilities

• Planning, developing and implementing effective marketing communication campaigns for both consumer and trade channels
• Effective management of Marketing channels including; students, TV, events and press adverts
• Taking ownership of designated brands and product launches
• Building effective relationships and working closely with local marketing teams in line with agreed project RACIs
• Working closely with the data and insights team to understand the product and customer profile.
• Writing and briefing copy for marketing collateral, including social media, emails, catalogues, adverts and websites
• Undertaking ongoing detailed analysis of marketing campaigns to ensure targets are met.
• Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur
• Working with relevant departments and local marketing teams to ensure campaigns run smoothly and all marketing opportunities are maximised
• Other ad hoc projects as required

There are some things you need to bring to the table and these include:

• Degree in Marketing or other relevant professional qualifications e.g. CIM
• 1-2 years experience in a similar role with proven success in developing and delivering marketing campaigns. Global marketing experience an advantage
• Experience working on product launches/ brand licenses
• Strong organisational skills with excellent written and verbal communication skills
• Ability to use Excel to analyse data and spot trends. Experience of Google Analytics an advantage

The following person skill specification shows the skills that are required to conduct the role effectively:

• In return, you’ll receive a competitive salary, pension scheme, health cash plan, generous staff discounts and be part of a fantastic annual bonus scheme. You’ll be working at our offices in the beautiful city of Bath in a fun and friendly environment where hard graft, attention to detail and the ability to meet a tight deadline is amply rewarded.

If you are 18 or above please email your CV to jobs@lovehoney.co.uk - don’t forget to tell us why you’d like to work for Lovehoney.

Closing date 8th July 2019.

Global PR Manager

Location:Bath UK
Department:Marketing
Manager: Head of Global Brand Marketing
Hours:37.5
Salary: circa £40-45k per annum

Lovehoney was established in 2002 and has since become the largest sex toy retailer in the UK. Now we’re taking on the world. We have nine regional websites serving customers across the globe, and warehouses and call centres in Brisbane, Atlanta and Bath, UK. We’re not just a retailer - we also develop, manufacture and distribute hundreds of own-brand products.

Do you want to be part of this amazing business and help us spread our message of sexual happiness?

The Purpose of the job is to work proactively to develop and deliver the Global PR strategy and plans for Lovehoney, building our reputation and ensuring effective media coverage to increase brand awareness and differentiation

Key Responsibilities

• Create the global Lovehoney PR strategy
• Build strong relationships with influential print, digital and broadcast journalists and thought leaders within our sector
• Management of our 3 PR agencies in the UK, US and AUS and delivery of regular performance reporting
• Draft and oversee the creation of media releases
• Support the senior team on media and press opportunities, briefing spokespeople on communicating with the media
• Work alongside the wider Marketing team to create and deliver integrated marketing and PR communication campaigns
• Ensure all communications are consistent and on brand
• Develop the brand’s customer experience at each and every touchpoint.
• Build strong relationships across the business to ensure all PR and brand opportunities are maximised
• Crisis management

There are some things you need to bring to the table and these include:

• Degree qualified with a minimum of a 2.1 in a relevant degree or equivalent journalism qualification.
• Must have a strong understanding of the press ideally from working in a similar role or from working in the press
• Knowledge of both consumer and trade PR
• Consumer product experience

If you wish to apply for this role then please follow this link:

https://forms.gle/BomAJxBck27re9j89

Closing date 19th June 2019.

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Digital Marketing Manager, USA

Location:Atlanta, Georgia, USA
Department: Marketing
Manager: General Manager, North America
Hours:37.5
Salary:

Lovehoney, a British company established in 2002, is the largest sex toy retailer in the United Kingdom. But now we’re focused on establishing just as large a brand in the United States, where we’ve been since 2016. As the Sexual Happiness People, we’re focused on creating a clean, fun and sexually expressive brand presence in the United States from our North American base in Atlanta. And we’re looking for the right people to help us grow through this amazing opportunity.

Do you want to be part of this amazing business and help us spread our message of sexual happiness?

Your job will be to contribute to the success of Lovehoney’s American retail website, by maximizing traffic driving initiatives through the planning and execution various marketing efforts.

The US Digital Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote Lovehoney.com in the US and its products. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers through the following (but not limited to) acquisition and retention channels: SEO, Paid Search, Social media, email, affiliate marketing, content marketing, retargeting (where applicable), abandoned cart messaging, PR, and TV/Radio.

If you are 18 or above please email your CV tojobs@lovehoney.co.uk ensuring the following:

• Outline why you want to work for us
• And disclose if you have any criminal convictions

If you want to know more about the specifics then keep reading….

Key Responsibilities

• Develop a website traffic plan to meet goals and benchmarks in accordance to global plan
• Understand and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) when needed, in conjunction with analytics/reporting team at HQ.
• Manage and be point of contact for 3rd party marketing agencies
• In accordance with guidelines, optimize website and social media channels for SEO as well as usability
• Request creative from in-house Creative Services and manage and/or write copy with assistance
• Analyze key metrics that affect our website traffic
• Help manage and market content on the lovehoney.com site (blog and/or microsite)
• Partner with advertising and media specialists to increase marketing results
• Manage all aspects of US marketing operations, including key personnel (such as email, affiliate and social specialists)
• Communicate with US GM and Global Brand/Marketing Director regularly
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, and display advertising campaigns
• Help maintain our US-based social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to help inform landing page creation and optimize user experience
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

The successful candidate will have:

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as global marketing teams), and vendors to launch campaigns on time and on budget. The following skills are needed:

• BS/MS Degree in Marketing or related field preferred
• 5+ years’ experience in B2C or D2C digital marketing with demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, affiliate marketing and/or display advertising campaigns as well as agency oversight.
• Excellent grasp of social media and website metrics (Google Analytics) and digital marketing best practices as well as setting up and optimizing Google Adwords campaigns, and an understanding of how they work, benchmarking, etc.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints

In return, you’ll receive a competitive salary, health insurance, generous staff discounts and be part of a fantastic annual bonus scheme. You’ll be working at our office in midtown Atlanta within a friendly environment.