Digital Analyst

Closing Date: 20 February 2019
Salary: £25,000 - £30,000 per annum
Department: Commercial Insights Team (Brand and Marketing)
Manager: Senior Analyst/Commercial Insights Lead
Hours: 37.5 per week
Location: Bath

The purpose of this role is to ensure our commercial and territory teams are provided with proactive and regular analysis and reporting to measure performance and take action where appropriate. The role will focus on supporting our key territory websites (UK, US and AU), our marketing campaigns, media performance and promotional activities. Reporting to the Senior Analyst, you’ll be responsible for the day to day reporting on the key metrics and user journeys for each website, as well as weekly and ad hoc analysis work. You’ll work closely with the Data & BI team in Tech.

You’ll love ecommerce, statistical analysis and customer behaviour and have a drive to continuously improve our performance to exceed target. You’ll be an excellent presenter and communicator, and be able to explain complicated data analysis to non users. You’ll ensure your recommendations are acted upon, and project manage where needed. You’ll also be commercially minded, making sure that actions are prioritised by financial impact. You’ll thrive on seeing the value added by your work.

Key responsibilities:

• Regular reporting of website key metrics
• Weekly analysis by marketing and on-site campaigns
• Weekly Landing Page Reviews

There are some things you need to bring to the table and these include:

• 1 - 2 yrs experience working in a commercially driven team
• Intermediate knowledge and experience of Google Analytics
• Advanced in the use of Google Sheets or Excel
• Strong presentation and communication skills
• Can demonstrate examples of providing insight from data and actioning across a business
• Bachelor’s degree or equivalent in a Business or Mathematical / Statistical subject
• Working knowledge of using one or more of the following data visual tools: Google Data Studio, Power BI, Tableau
• Constructing and leveraging data dashboards to key stakeholders

The following person skill specification shows the skills that are required to conduct the role effectively:

• Work flexibly as part of the Team
• Highly organised
• Prioritise workload
• Multi-tasking
• Methodical
• Attention to detail
• Communication
• Analytical
• Accuracy
• Identify best practices
• Commercial results
• Numeracy

In return, you’ll receive a competitive salary, pension scheme, health insurance, generous staff discounts and be part of a fantastic annual bonus scheme. You’ll be working at our offices in the beautiful city of Bath in a fun and friendly environment where hard graft, attention to detail and the ability to meet a tight deadline is amply rewarded.

If you are 18 or above please email your CV to jobs@lovehoney.co.uk by 20 February 2019 ensuring the following:

• Outline why you want to work for us
• Confirm you have the right to work in the UK and disclose if you have any criminal convictions

SEO Analyst

Closing Date: 8 February 2019
Salary: £27-30k per annum
Manager: SEO Manager
Hours: 37.5 per week
Location: Bath

The SEO Analyst role assists in defining and executing an SEO strategy across the international portfolio of Lovehoney sites. It is part of the wider SEO team which is instrumental in Lovehoney’s success.

Key responsibilities:

• Manage and execute implementation of SEO strategies defined by the team
• Perform keyword research in coordination with business objectives to optimise existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with technical elements and structure of websites and web pages
• Provide recommendations and manage strategies for content development in coordination with SEO goals
• To understand and provide recommendations from an off-site SEO perspective, including; links, citations, social signals and other off-site factor influences
• Develop, implement and work with PR, social, affiliates and external agencies to execute link building campaigns
• Perform content analysis to determine the ‘type’ of copy that should be written, identifying areas of opportunity, words and synonyms that competitors are using, and words that promote the correct user intent
• Develop and manage content strategies via social communities
• Monitor and evaluate search results and search performance across the major search channels in order to improve search engine positionings
• To work closely with the tech development team to enhance SEO, communicating clearly defined requirements via tech tickets
• Have experience with site migrations and are able to demonstrate these skills
• Understand Javascript SEO, implementation and implications in the current world of SEO. Google tag manager experience is advantageous
• Practical experience with server log file analysis
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Communication to team and management on project development, timelines, and results
• Monthly reporting of Google analytics figures, performance metrics, position data
• Keep pace with SEO, search engine, social media and internet marketing industry trends and development
• Attend conferences, stay up to date and be a key SEO influencer in the business

There are some things you need to bring to the table and these include:

• Minimum of 2 years experience in a similar position for a play/retail ecommerce business
• Experience with Google Analytics, as well as SEO tools such as Moz, Majestic, Screaming Frog, Botify, Pi Datametrics
• Experience with keyword research tools such as SEMrush
• HTML/CSS/Javascript experience
• Log file analysis and server side SEO experience

The following person skill specification shows the skills that are required to conduct the role effectively:

• Use own initiative
• Prioritise workload
• Attention to detail
• Analytical
• Problem-solving
• Meet deadlines
• Identify best practices
• Commercial results
• Numeracy
• Efficient

In return, you’ll receive a competitive salary, pension scheme, health insurance, generous staff discounts and be part of a fantastic annual bonus scheme. You’ll be working at our offices in the beautiful city of Bath in a fun and friendly environment where hard graft, attention to detail and the ability to meet a tight deadline is amply rewarded.

If you are 18 or above please email your CV to jobs@lovehoney.co.uk by 8 February 2019 ensuring the following:

• Outline why you want to work for us
• Confirm you have the right to work in the UK and disclose if you have any criminal convictions

Lead/Head of Digital Marketing

Location: Bath, UK
Department: Brand & Marketing
Manager: SEO Manager
Hours: 37.5 per week

The role of Lead/Head of Digital Marketing is a Lovehoney HQ role based in Bath reporting to the Marketing Director. This is a key role in developing and delivering multi-million global revenue and margin targets through integrated online media strategies and plans for all territories (with focus on UK, US and AU). The role is responsible for PPC, SEO and Affiliate Marketing.

If you are 18 or above please email your CV to jobs@lovehoney.co.uk ensuring the following:

• Outline why you want to work for us
• Confirm you have the right to work in the UK and disclose if you have any criminal convictions

If you want to know more about the specifics then keep reading….

Key Responsibilities

• Create and deliver an integrated digital media strategy across PPC, SEO and Affiliate marketing to achieve global revenue and margin targets.
• Own and manage media forecasts and global budgets.
• Develop and deliver annual digital KPI’s by territory.
• Deliver regular, accurate media performance reporting to key stakeholders.
• Constantly monitor performance across all media and territories, and take rapid, data driven decisions to optimise performance.
• Work closely with Commercial Insights to create integrated media forecasts.
• Build strong working relationships with Brand Marketing and Trading to develop integrated plans for key sales periods and opportunities
• Monitor and report on competitor strategies.
• Lead and manage our global PPC agency to deliver robust strategies, campaign, reporting and targets.
• Lead, develop and manage the Digital Marketing team of four.
• Monitor and keep abreast of latest digital technology and media channel opportunities.
• Support territory team (US and AU focus) in delivering localised plans and targets.

Essential Skills and Experience

The successful candidate will:

• Minimum of 8 years consumer digital media within an international brand.
• Track record of delivering revenue and margin growth with a multi-million pound business.
• Advanced data analytics skills
• Global PPC strategy development and delivery
• GA accreditation
• Agency management
• Global Affiliate marketing
• Proven experience of SEM strategy development and delivery globally.
• Strong communication and presentation skills
• Team leadership and management.