• Lovehoney Announces Fifty Shades of Grey - The Official Collection

    by Lovehoney on 02 October 2012

    The Fifty Shades Trilogy has introduced the world of pleasure products and accessories to millions worldwide in a uniquely playful and erotic way. Readers have followed Ana Steele’s incredible journey and are aroused, intrigued – and want to know how they can bring this kind of passion into their own relationships.

    Now for the first time the legendary silver pleasure balls, handcuffs, crops and erotic products featured in the record breaking worldwide best sellers will be available in an official range of Fifty Shades of Grey merchandise developed in association with author E L James.

    The Official Fifty Shades Pleasure Products Collection at Lovehoney

    “This range is what I always imagined while I was writing Fifty Shades of Grey, I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world."
    E L James

    The range will be available in stores and online throughout Europe and Australia in time for Christmas, manufactured and distributed by Lovehoney, the UK-based sexual happiness people.

    Lovehoney has worked closely with author E L James to make sure the stylish, high quality range perfectly recreates the items used by Ana and her billionaire lover Christian Grey.

    "This range is what I always imagined while I was writing Fifty Shades of Grey," says EL James. "I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world."

    "We’re thrilled to have worked with E L James to develop the Fifty Shades of Grey range,” says Lovehoney co-founder Neal Slateford. “The Trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.”

    With names inspired by passages from the books, the official pleasure collection will allow women and their partners to enter a whole new world of pleasure. Costing between £10 and £40, the initial range of 20 products includes:

      Fifty Shades of Grey Inner Goddess Silver Balls
    Fifty Shades Flogger Whip All Mine Fifty Shades Blindfold Fifty Shades Twitchy Palm Leather Spanker

    Inner Goddess - Silver Pleasure Balls

    "The balls weigh down inside me, massaging me internally… they make me needy, needy for sex."

    You. Are. Mine. - Metal Handcuffs

    "The handcuffs, I enjoyed… well, more than enjoyed. It was mind-blowing. You can do that to me again anytime."

    Submit To Me - First Time Bondage Kit

    "Picture yourself lying here bound and totally at my mercy."

    All Mine - Deluxe Satin Blackout Mask

    "Slowly, he slides the mask on…and I’m blind."

    Sweet Sting - Riding Crop

    "He starts small, biting licks of the crop against my belly once more…until finally, that’s it – I can take no more…"

    Twitchy Palm - Spanking Paddle

    "Spank me, please…Sir,” I whisper."

    The Fifty Shades of Grey official pleasure collection is beautifully packaged, discreet and couple-friendly. Products are supplied with a luxurious storage bag and each comes with suggestions for use and tips on introducing the items into a relationship. Lovehoney’s Fifty Shades of Grey range will give high street retailers a welcome boost in a tough economic climate.

    “Mainstream retailers have traditionally been nervous about adding intimate accessories to their product ranges,” says Slateford. “Lovehoney’s Fifty Shades of Grey range will give them the perfect opportunity to introduce their customers to the products they have enjoyed reading about.”

    The Fifty Shades of Grey range will be distributed by Lovehoney's new business-to-business division Omora.

    For further information please contact:

    Jules Stenson
    020 7267 4011
    07909 926 163
    Lucy Hastilow
    020 7267 4011
    07878 725 469