Lovehoney Wins Insider International Trade Award 2013
Lovehoney won a top award for Fifty Shades of Grey – The Official Pleasure Collection.
At the South West Insider International Trade Awards in Bristol, Lovehoney won Best International Deal after entering the American and European market with the Fifty Shades of Grey pleasure products.
Insider's citation said: "Bath-based Lovehoney has been a runaway success, almost doubling its turnover in the last two years, and its exclusive deal to tie down the Fifty Shades phenomenon shows a business with its finger on the pulse and ready to seize the moment."
Released last year, the Pleasure Collection is a range of sex toys and soft bondage inspired by the erotic trilogy – and last week Lovehoney also launched the Official Fifty Shades of Grey Sensual Care Collection, a range of pharmacy products to compliment the toys.
It has worldwide rights for both collections - the only ones approved by E L James, the author of the Fifty Shades trilogy.
Lovehoney co-founder Neal Slateford said: "We were thrilled to win against some very stiff competition. Fifty Shades is the biggest sex brand in the world and it represents a huge opportunity for Lovehoney globally.
"We have really enjoyed working with E L James and the whole team behind Fifty Shades and cannot wait for the movie to come out."