Lovehoney to Turn On Viewers with Six Part Documentary
The UK's biggest online sex toy retailer, Lovehoney, is the latest retailer to take centre-stage in a TV series.
A six part fly-on-the-wall documentary named Frisky Business is set to debut next month.
The series airs on Lifetime from March 26 and follows life inside the Bath-based retailer, carrying the tagline “meet the team turning Britain on”.
The exclusive series takes an entertaining look at the company’s inner workings, showcasing the eclectic array of employees who work for the business.
Frisky Business follows the success of Lovehoney’s one-off Channel 4 documentary More Sex Please, We’re British, which aired in 2012.
Broadcasters have discovered that retailers are a big draw for viewers, who have tuned in to see shopfloor fiascos and the inner workings of some of the UK’s best- known businesses.
Lovehoney joins a throng of retailers grabbing airtime on the small screen, having recorded a leap in full-year profits from £750,000 to £2.25m in its year to March 31. Sales soared £8m to £23.6m as the retailerbenefited from demand for its exclusive Fifty Shades of Grey licensed range and increasing public acceptance of sex toys.
Frisky Business premieres on Lifetime® (Sky 156 / Virgin 242) on Wednesday 26 March at 10pm.