• Fifty Shades of Grey Hits 100m in Sales - and It's Still Rising

    by Lovehoney on 03 March 2014 0 comments  |  Add a comment

    Fifty Shades of Grey has sold over 100 million copies worldwide.

    Two years after Fifty Shades of Grey was released sales have topped more than 100 million copies worldwide.

    E L James' erotic novel Fifty Shades of Grey has now spent more than 100 weeks on the New York Times’s paperback best-sellers list and has been translated into more than 51 languages.

    45 million copies of the trilogy have been sold in the US alone. 27 million copies have been sold in the UK and more than one million copies have been sold in each of Germany, France, Spain, Brazil, and The Netherlands.

    Anne Messitte, publisher of Vintage/Anchor Books in the US said: "We see new readers coming to the books every day and the sales, two years after our initial publication, remain strong and steady.”

    The sales figures are great news for Lovehoney which has the exclusive worldwide license to manufacture and distribute official Fifty Shades of Grey sex toys, bondage, lubricant and massage products.

    “It’s fantastic for the industry that Fifty Shades of Grey is still introducing new readers to the erotic world of Christian Grey and Anastasia Steele,” says Lovehoney co-founder Richard Longhurst. “Everyone who reads Fifty Shades of Grey wants to get the same experience as the characters in the book and buying products from the Official Fifty Shades of Grey product range is the best way to do it.”

    Lovehoney recently launched the new Fifty Shades of Grey Sensual Care Collection at Expomark in Cancun. The range of 11 specially formulated personal lubricants and massage products will be available from April in the USA. The range complements the existing Fifty Shades of Grey Pleasure Collection of sex toys and bondage items.

    With the movie adaption to be released in February 2015, industry experts say many more book, bondage and sex toy sales are likely. The movie is being directed by Sam Taylor-Wood and stars former Calvin Klein model Jamie Dornan as Christian Grey and Dakota Johnson as Anastasia Steele.

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