Lovehoney and Harmony go Darker for Valentine's Day
London - The UK's biggest and most famous sex toy store, Harmony on Oxford Street, has reported an uplift in footfall since the launch of their Fifty Shades Darker window display.
The display was designed in house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney Sales Consultant. Entitled 'Masquerade Ball' the scene depicts two mysterious figures dancing by the light of a chandelier.
The haunting scene is reminiscent of scenes from the soon-to-be-released Fifty Shades Darker movie.
The left hand side of the window is covered by a striking vinyl of part of Lovehoney's advertising campaign for the new range.
Jamie O'Sullivan, Area Retail Manager of Harmony Limited, says: "Having such a spectacular window display has created such a buzz amongst the team here, especially since the last Fifty Shades film was such an a enormous success.
This window is very theatrical with the ballroom scene from the new film being captured quite remarkably, and gives the window great depth.
I've actually lost count of times I've seen people taking selfies outside the shop. It has been an absolute pleasure to work with Lovehoney on this. The support and input they provide is amazing. They are a class act."