VisitBath launch Natural Thermal Water based luxury intimate pleasure product with Lovehoney
VisitBath have teamed up with the UK's largest online sex toy retailer, Lovehoney, to launch a new limited edition warming lube, Virility, containing the Bath thermal mineral water straight from the source which runs beneath the city.
This is the first time that the waters have been used in combination with a lubricant. The water contains over 43 different minerals, and dates back to 863BC, when it was first discovered for its legendary healing and health giving properties.
The product has taken over 18 months to develop and infuse the thermal water into a base lubricant.
A loving partnership
David James, Chief Executive of VisitBath says: "We are delighted to be working in partnership with award winning local business Lovehoney to launch this limited edition product. One of our commercial objectives is to work more closely with local businesses, and to be able to tap into the therapeutic properties of the mineral waters of Bath with such a product is a fabulous way of making use of the water – if a little 'risqué', shall we say!" James continues: "It is thought that the waters can help with skin conditions, joint and muscle problems, heart and circulatory illnesses as well as fertility."
Virility is a luxury water-based formula containing a subtle fig and honey fragrance – inspired by the Roman's love of figs and honey. The lube promises to enhance intimate play and sexual pleasure. The product will naturally warm up once in contact with the skin, adding to the overall pleasure.
Neal Slateford, Director of Lovehoney, says: "The Romans were well known for their Gladiator antics - I'm sure a visit to the Baths at that time would have involved some sexy fun! So this unique product that we have created has great synergy with the history of Bath as a Spa and World Heritage City as well as tapping into the therapeutic properties of the local thermal waters."
The product priced at £14.99 will be available from local and national retailers.
For further information contact: Emma_Frayling@bathtourism.co.uk
Working with the public and private sectors, Bath's destination marketing organisation, VisitBath, takes full responsibility for co-ordinating the work of a busy visitor information centre, the marketing of Bath and the surrounding area to leisure and business travellers, PR activity to attract the nation's top travel writers and development of Bath's official destination website www.visitbath.co.uk