Sexual Happiness Day 2017
Lovehoney, the UK's biggest sex toy retailer has announced that April 21 will now be known as Sexual Happiness Day: an annual celebration of the benefits of good sex.
Lovehoney sold their first ever pleasure product in 2002. Fifteen years ago, options to buy items to enhance your sex life were limited to bricks and mortar stores and online outlets that more resembled porn sites.
Fast forward to today and customers are virtually limitless in finding products that cater to their needs and desires, with discreet and anonymous packaging options meaning you can shop privately and without judgement, anywhere in the world.
Business is booming for the sex toy industry as a whole and consumers are waxing lyrical about the benefits of introducing pleasure products into their sex lives.
Lovehoney Co-founder Richard Longhurst said: "Sexual Happiness Day is a day of celebration and is designed to be inclusive of everybody, regardless of sexual orientation, gender identity or marital status: inclusivity is the cornerstone of our business. We want to inspire people to seek out their own Sexual Happiness, to be adventurous, to have fun with sex be it in a couple or on their own."
Lovehoney wants Sexual Happiness Day to be celebrated everywhere for years to come, and for the day to symbolise a time when every person can feel confident in expressing themselves.
For the first Sexual Happiness Day, Lovehoney hopes that people all over the world are encouraged to seek out new and exciting ways to spice up their sex lives.
Notes to editors
Background Founded in 2002, Lovehoney is a multi-award winning manufacturer and distributor of pleasure products. Its focus on exceptional customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual wellbeing market. In 2016, Lovehoney won the Queen's Award for Enterprise - International Trade, the highest accolade in British business.
For more information please contact: Joanne Hunt, PR & Communications Manager, Lovehoney E: email@example.comT: 0044 01225 489 330