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    We did it! Lovehoney's Creative Team are in the news today for winning The Drum's Creative Work of the Year 2016.

    How do you make an ad for an online retailer when broadcasting restrictions mean you can’t actually show what they sell? That’s the challenge creative agency Brave faced – and conquered – in creating a TV ad for sex toy retailer Lovehoney this summer.

    The ad featured bonking furry rabbits and cheeky spanking with a fly swatter took centre stage as Brave turned to innuendo for the post-watershed ad.

    Speaking at the time of the launch, Helen Balmer, brand and marketing director at Lovehoney, said: “We’ve had fantastic feedback through research on the ad from people who say it’s exciting, humorous and playful. Everyone who had seen it ends up with a big smile on their face.”

    The campaign marked a change in direction for Lovehoney which previously featured couples talking about their positive experiences with the brand. As the first sex toy retailer to advertise on television, Balmer added that it works hard with regulators to create ads appropriate for post-watershed schedules, “no sex toys feature, just lots of innuendo – a staple of British humour.”

    To watch the ad, click here.

    bunbunbun

    Back in August, Lovehoney received a 'Creative Work of the Week' nudge from marketing title, The Drum.

    Described as 'humorous and playful' our ad features bonking furry bunnies and cheeky spanking with a fly swatter. Brave won over The Drum readers and we're delighted to have now been nominated for their 'Creative Work of the Year'.

    The Creative Works looks back at all the choices of The Drum's European readers from July to November and readers help choose which work The Drum should consider as their number one. To find out more, click here.

    duck

    International title She Said has covered 'Discreet Sex Toys' in a fun piece that features sex toys available on www.lovehoney.com.au.

    Editor Tawny Lara has written about female masturbation in the past and its links to enhanced physical and mental health.

    Featured are toys that look like rubber ducks, electrical toothbrushes and a lipstick; perfect for those who perhaps live in shared living spaces.

    Lara says, "There's a new breed of discreet sex toys in town that are so covert, they don't need to go into a secret drawer. In fact, a few of them can even pass for contents in a make up bag or quirky decor."

    To read the feature click here.

    clitclamp

    Anticipation for the new Fifty Shades Darker movie is reaching fever pitch at Lovehoney HQ and we were delighted to see Glamour US preview our new range.

    Glamour described the range as 'chic' - we agree!

    The feature also draws attention to our incredibly popular clitoral clamps. These beauties focus all of the attention where it's needed - did you know that most of the nerve endings of the clitoris are on the sides? To use, slide the clamp into place with a little lube and enjoy the increased sensitivity to the area, making the clitoris erect and ultra receptive to touch during and after wear.

    The new Fifty Shades Darker movie will be released on Valentine's Day 2017 and the cast includes Jamie Dornan, Dakota Johnson, Kim Basinger and Eric Johnson.

    To read the Glamour review please click here

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    The We-Vibe Tango has received top marks in a Bullet review in the Sun.

    Scoring an impressive 16.5, the We-Vibe Tango was praised for its versatile shape and power.

    The We-Vibe is a popular choice at Lovehoney, consistently receiving rave reviews.

    Compact and powerful, this itty-bitty clit vibe is USB rechargeable, waterproof and sculpted into a lipstick shape to make a discreet and practical travel companion.

    A recent review from a customers states that, "This little thing is good enough to change lives."

    To read the full review, click here.


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    The makers of the Eva Hands-Free USB Rechargeable Clitoral Vibrator have been profiled in US Marie Claire this month.

    Discussing how their company Dame Products was founded, Janet Lieberman and Alexandra Fine shout about the importance of clitoral stimulation and how they came up with the Eva. It's an inspiring story....

    Eva is a hands-free, strap-free, USB-powered couple's vibrator designed to be worn during intercourse to add sweet clitoral sensations. Eva's wings nestle under the labia for non-intrusive yet secure positioning.

    This little love bug nestles snugly over the clitoris, with a central barrel to the back ensuring it reaches your pearl. Press the button on the front to cycle through Eva's 3 speed settings to enjoy perfect control as you play.

    To read the full article click here

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    Mötley Crüe Sex Toys

    Mötley Crüe - The Official Pleasure Collection, manufactured by Lovehoney and approved by the band, has enjoyed a mainstream media frenzy since its launch at the ANME Founders Show.

    Despite not even being available to the public until September, music magazines such as NME, Classic Rock, Rolling Stone and Team Rock were hot off the mark to report on the range.

    They were joined by countless other print and online titles, including popular UK news site the Independent, who announced the range to its 90 million monthly readers with the headline “Mötley Crüe vibrators: How branded sex toys can sexually liberate fans”.

    Mega US business site Forbes.com told its 46 million monthly visitors that the “dream of having the chance to own a sex toy honoring one’s favorite rock group has finally, thankfully, become a reality for fans of Mötley Crüe”.

    Lovehoney Desire Clitoral Vibrator

    Lovehoney has come top in Good Housekeeping magazine’s prestigious survey to find the world’s best sex toy.

    The Lovehoney Desire Clitoral Vibrator was voted best out of 25 vibrators from various international manufacturers which were tried and tested by a panel of 270 women.

    It got an overall score of 74/100 and was a hit with nine out of the ten women who tried it.

    Good Housekeeping said: “It has a great range of speeds and pulses and is surprisingly quiet for the intense sensations achieved.”

    A Good Housekeeping survey found that 46% of women were more likely to have an orgasm with their vibrator, while 44% found it easier to have an orgasm and 24% said they were more sexually satisfied after using a vibrator.

    Almost one in five (18%) had more sex than before while using vibrators and 13% said their use made them more confident in asking for what they want in bed.

    The Sunday Times Profit Track 100 BDO

    Leading online sex toy retailer Lovehoney has been named among the top 100 British companies with the fastest growing profits.

    Published yesterday, the 17th annual Sunday Times BDO Profit Track 100 league table ranks private businesses with the fastest-growing profits over three years.

    Lovehoney is ranked at number 94 nationally and number 9 for the South West region after a 56 per cent rise in profits to £3 million.

    The Bath-based business has launched US, Australian, French, German and EU websites over the last two years and has benefited from the popularity of Fifty Shades of Grey, of which it holds the worldwide license for pleasure products.

    Lovehoney co-founder Neal Slateford said: “This announcement is very exciting for us and we’re thrilled to have ranked in such a prestigious league table.

    “Seeing Lovehoney grow so quickly has been incredible and a very exciting journey for everyone involved.

    “The last couple of years have been fundamental in solidifying Lovehoney as a household name both in the adult industry and the mainstream alike.”

    Companies featured in last year’s league table include the likes of Skyscanner, Tangle Teezer and Krispy Kreme.

    The league table and awards programme is sponsored by BDO and UBS Wealth Management, and is compiled by Fast Track, the Oxford-based research and networking events firm.

    The Sunday Times International Track 200

    Leading online sex toy retailer Lovehoney has been ranked at number nine in the sixth annual Sunday Times HSBC International Track 200.

    The Sunday Times HSBC International Track 200 ranks Britain's mid-market private companies with the fastest-growing international sales, measured over the last two years of available accounts.

    Lovehoney is ranked at number nine nationally and number one for the South West region after overseas sales grew 146% pa to £5.1m in 2014.

    The Bath-based business has launched US, Australian, French, German and EU websites over the last two years and has benefited from the popularity of Fifty Shades of Grey, of which it holds the worldwide license for pleasure products.

    Lovehoney co-founder Neal Slateford said: "This announcement is very exciting for us and we're thrilled to have ranked so highly.

    "Seeing Lovehoney grow so quickly overseas has been incredible and a very exciting journey for everyone involved.

    "The last couple of years have been fundamental in solidifying Lovehoney as a household name both in the adult industry and the mainstream."

    Companies featured in last year's league table include Cath Kidston, Hunter, Specsavers and LUSH.

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