Lovehoney B2B is excited to announce that it will be entering into the mainstream retail market and stocking a range of exclusive toys in Boots. Launching instore at 11 selected outlets and online from 16th September 2019 to coincide with Sexual Health Awareness Week, the company hopes that the move will introduce a fresh audience to sex toys.
The exclusive range, including a rabbit vibrator and cock ring, are aimed at users of all levels, including those who are brand new to the sex toy market. They are available in a pastel colour, exclusive to Boots, to make them enticing to all.
Customers will be able to purchase three products from in-store at Boots:
Lovehoney Frolic Silicone G-Spot Vibrator
Lovehoney Ripple Silicone Wavy Vibrator
Lovehoney Frisky Silicone Rabbit Vibrator
There will also be a further four products available online, including:
Lovehoney Thrill Bullet Vibrator
Lovehoney Tease Finger Vibrator
Lovehoney Buzz Vibrating Love Ring
Lovehoney Glow Classic Vibrator
Kate Hodgson-Egan, International Sales Manager at Lovehoney, comments; 'Entering the mainstream retail market is a huge move for Lovehoney and we're excited to reach more customers thanks to Boots great reputation and trusted name. Not only does it give us the opportunity to introduce more customers to the sex toy market but we're also giving them the chance to easily purchase instore and through a popular site'.
The Lovehoney toys will be available in 11 Boots instore nationwide, including 10 flagship London stores, and online at www.boots.com.
Leading sexual wellbeing brand and online retailer Lovehoney today announces the appointment of ex-Sainsbury’s and Heineken Marketing Director Sarah Warby as CEO.
Lovehoney, which was founded by journalist Richard Longhurst and DJ Neal Slateford in 2002, has grown revenues to more than £100m and has been credited with normalising the use of sex toys. Warby will lead Lovehoney on its next phase of growth following the acquisition of a majority stake by Telemos Capital in 2018.
Warby comments “Lovehoney is a company with an enviable brand reputation both in the industry and with its customers. I’m excited to be part of the next chapter of this amazing growth story and believe we can fulfill Lovehoney’s ambitions for global category leadership. I’m looking forward to joining and getting to know the many talented people that have helped Lovehoney achieve its impressive growth so far.”
Longhurst and Slateford will step down from the day-to-day running of the business, but will remain as directors on the Lovehoney board alongside Philippe Jacobs and Jacob Polny from Telemos Capital.
Longhurst and Slateford comment: “When we started Lovehoney 17 years ago, we never imagined it would grow to be a £100m turnover business and help so many people around the world have more fun in the bedroom. We’re thrilled that Sarah is joining Lovehoney to take the business to the next level. Having someone with her quality and breadth of experience is a real asset to our company and we look forward to watching Lovehoney develop further under her leadership.
Warby will join Lovehoney on 16 September 2019.
Lovehoney is delighted to announce that we have added four more awards to our trophy cabinet. We have won Most Innovative Brand, Best Online Retailer, Best Sales Team and Best Product Range for the Fifty Shades Freed The Official Pleasure Collection at the 2018 ETO Awards.
ETO, Erotic Trade Only, is one of the world’s leading adult industry magazines based in the UK. Lovehoney, the UK’s largest pleasure products manufacturer and retailer fought off stiff competition to win the prestigious awards.
Lovehoney’s International Sales Manager, Kate Hodgson-Egan and Sales Executive, Laura Wood, attended the awards which were held in the famous Blackpool Tower. Kate Hodgson-Egan said: “This is a huge honour for Lovehoney trade sales team, particularly as these awards have been voted on by our customers. The sales team works hard to ensure our customers and distributors are satisfied so to win Best Sales team is something we are particularly proud of.”
The Sunday Times HSBC International Track 200 ranks Britain's mid-market private companies with the fastest-growing international sales, measured over the last two years of available accounts.
Lovehoney moved up ten places in this year's table - published yesterday (Sun, June 11) - to 41 after international sales grew by 75.5% to £15.8 million.
The Bath-based business was the fourth fastest growing ecommerce business in the table. Lovehoney has launched websites in the US, Australia, France, Germany the EU and Canada and has benefited from the popularity of Fifty Shades of Grey, for which it holds the worldwide licence for pleasure products.
Richard Longhurst, Lovehoney Co-founder, said: "We are delighted to have made the Sunday Times' top 200 fastest growing international companies for the third year running.
"We have exciting plans to accelerate our international growth over the next few years as more people around the world become aware of us as a global brand.
"It is great to maintain the momentum after we were awarded the Queen's Award for Enterprise in International Trade last year."
All 200 companies have notched up impressive statistics, generating combined exports of £7.6 billion on turnover of £19.2 billion.
Their international sales have risen by an annual average of 47% over two years.
The full league table was published yesterday in an eight-page supplement with the business section of the Sunday Times.
*Britain's biggest online sex toy retailer has three toys in the top six vibrators in the annual survey of the most effective pleasure products;
*Good Housekeeping found that 45% of women are regular vibrator users and 75% are happy to chat about them with a friend or partner
Lovehoney was once again the best performing brand in Good Housekeeping magazine's influential Tried & Tested sex toy survey. The award-winning online retailer had three toys in the top six vibrators in the annual survey of the most effective pleasure products.
Richard Longhurst and Neal Slateford featured in last night's How Did You Get So Rich hosted by Katherine Ryan.
Visits to the Lovehoney website surged after the show.
The BBC has visited HQ and featured Lovehoney Co-Founder Richard Longhurst in 'CEO Secrets'.
The filmed content stayed in the five most watched clips on the site for 5 days.
To watch the clip, visit here.
The UK's most widely read newspaper has gone behind the scenes at Lovehoney's head office in Bath.
The Sun online is read by over 60 million people a month.
The Fifty Shades Darker official sex toy range has been featured on major US TV Station NBC in the US, on popular mainstream show Access Hollywood.
With an audience of over 5 million, the segment was hosted by Dana B. Myers - founder of Booty Parlor and an on-camera expert who discusses sex, relationships and sensual products.
Marieclaire.co.uk, one of the UK's top consumer lifestyle titles, has covered 14 best sex toys for couples in the run up to Valentine's Day.
Featured are the Jimmyjane Hello Touch Powerful Finger Vibrator, The Sqweel GO, and the classic Tracey Cox Supersex Glass Dildo Set.