75% of women have tried spanking compared to 66% of men;
Blindfolds are the second most popular sex game, tried by two-thirds of couples, followed by tying each other up;
More women than men have tried all the most popular bondage activities;
Humour is the biggest turn-on for women whereas men get their kicks most from sexual confidence;
Results are from a new survey of 4,500 people by Britain's biggest online sex toy retailer Lovehoney to mark the first official Sexual Happiness Daywhich is on Friday (April 21st)
Lovehoney, the UK's biggest sex toy retailer has announced that April 21 will now be known as Sexual Happiness Day: an annual celebration of the benefits of good sex.
Lovehoney sold their first ever pleasure product in 2002. Fifteen years ago, options to buy items to enhance your sex life were limited to bricks and mortar stores and online outlets that more resembled porn sites.
Fast forward to today and customers are virtually limitless in finding products that cater to their needs and desires, with discreet and anonymous packaging options meaning you can shop privately and without judgement, anywhere in the world.
Lovehoney has received a top licensing award nomination for tokidoki X Lovehoney - The Official Pleasure Collection.
The UK's largest Pleasure Product manufacturer is up against brands such as O.P.I, MAC Cosmetics and Clinique in the Health and Beauty Aids category at the 2017 LIMA Licensing Awards.
LIMA, short for The International Licensing Industry Merchandisers' Association, is the leading trade organisation for the global licensing industry.
Winners will be announced at the LIMA Awards Ceremony will be held during Licensing Expo on Tuesday 23rd May in Las Vegas.
VisitBath have teamed up with the UK's largest online sex toy retailer, Lovehoney, to launch a new limited edition warming lube, Virility, containing the Bath thermal mineral water straight from the source which runs beneath the city.
This is the first time that the waters have been used in combination with a lubricant. The water contains over 43 different minerals, and dates back to 863BC, when it was first discovered for its legendary healing and health giving properties.
The product has taken over 18 months to develop and infuse the thermal water into a base lubricant.
* Half of couples (52%) are happy with that duration but sex is over too soon for 23% of men and 15% of women;
* Couples make do with a 'quickie' 21% of the time they have sex;
* A shared orgasm, where both partners climax together, happens around a third of the time;
* Three-quarters of men (75%) climax almost every time they have sex compared to only 28% of women;
* Results are from a new survey of 4,400 people by Lovehoney, Britain's biggest online sex toy retailer, for its Mind The Gap campaign to help more couples achieve shared orgasms
The Bath Comedy Festival and Visit Bath are 'buzzing' after announcing their sponsorship collaboration with Lovehoney, the UK's largest online sex toy retailer.
Paul Merton, Barry Cryer and Arthur Smith are all appearing at the festival which kicks off on April Fools' Day (April 1) and runs for 17 days in venues all across the stunning, historic city.
Smith has described the annual celebration as the 'best comedy festival in England.'
Lovehoney has lots of rib-tickling surprises for festival goers, including a 'Butt of All Jokes' Twitter competition that offers a year's supply of lubricant and a unique dildo trophy to the winner.
Lovehoney, the online sex toy retailer, has seen sales of spreader bars rocket after the much anticipated Fifty Shades Darker was premiered at the end of last week.
Over the weekend prior to Valentine's Day, sales across Lovehoney's seven websites have increased by 221%.
Alice Little, Head of Online Trading, commented:
"We were beyond excited to see the film and we were all on tenterhooks to see what Christian was going to whip out this time round.
London - The UK's biggest and most famous sex toy store, Harmony on Oxford Street, has reported an uplift in footfall since the launch of their Fifty Shades Darker window display.
The display was designed in house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney Sales Consultant. Entitled 'Masquerade Ball' the scene depicts two mysterious figures dancing by the light of a chandelier.
The haunting scene is reminiscent of scenes from the soon-to-be-released Fifty Shades Darker movie.
The Lovehoney team has returned from LA triumphant having won Best Online Retailer - Pleasure Products at the hottest industry bash of the year.
The XBIZ Awards honor the very best in the business of sex and the ballroom of the Westin Bonaventura Hotel in Los Angeles was packed out with the adult industry's finest.
Adult film legend Ron Jeremy featured as master of ceremonies for the red-carpet gala.
A star-studded affair that attracts the best-of-the-best, the XBIZ Awards are celebrating their 15th anniversary in 2017 - as is Lovehoney.
The awards recognise outstanding achievements across every facet of the multibillion-dollar business, including movie production, pleasure products, technology and retail.