Lovehoney’s co-owners have returned to their humble Bath headquarters after a reception hosted by the Queen at Buckingham Palace.
Richard Longhurst and Neal Slateford met the Queen, Prince Philip and other senior royals at a celebration for Queen’s Award winners.
Lovehoney received the Queen’s Award for Enterprise in International Trade for outstanding growth in overseas sales over the last three years.
The award - described as ‘the highest accolade for business success’ - allows Lovehoney to use The Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.
Slateford said: “It’s a huge privilege for Lovehoney to be honoured by the Queen.
“The Queen is Britain’s greatest trade ambassador and consumers trust a brand with her patronage.
The Lovehoney International Sales team have returned to Bath following an extremely successful exhibition and big award win at the ANME Founders Show in Los Angeles.
The US adult trade show marked the launch of the sex toy manufacturer’s eagerly anticipated Official Mötley Crüe Collection and two new Fifty Shades Darker collections, as well as three new products from the award-winning Motörhead Collection.
It was also the first assignment for Kate Hodgson-Egan as Lovehoney’s new International Sales Manager for the US and UK.
Hodgson-Egan said: “Thanks to everyone who came to the Lovehoney booth and channeled their inner rock gods and goddesses with us.
"We had a fantastic show and were so thrilled to be able to share the Official Mötley Crüe Collection and new Motörhead products with customers old and new.”
Online retailer Lovehoney has appointed Brave to create a ‘humorous and cheeky’ new TV ad campaign for its sex toys and lingerie.
The campaign aims to ‘raise lots of smiles’ and drive ambitious international growth.
Award-winning Lovehoney was the first sex toy company to advertise on TV. The previous ads featuring couples talking about their positive experiences shopping at Lovehoney have helped boost annual sales to £55 million and profits to increase by 79% to £3.7 million.
But the Bath-based firm’s new Brand and Marketing Director Helen Balmer identified through research and insight that UK consumers are ready for a new approach for talking about, trying and buying sex toys.
The aim is to convert the millions of adults currently considering buying sex toys into Lovehoney customers with ads celebrating the fun sex toys can bring to a relationship along with Lovehoney’s excellent customer service and discreet packaging.
Lovehoney has extended its agreement with author E L James to give the UK-based sex toy manufacturer exclusive worldwide rights to produce the Fifty Shades of Grey branded pleasure products through 2018.
Lovehoney co-founder Neal Slateford said: “The Fifty Shades of Grey trilogy completely transformed the market for pleasure products. It bridged the gap between adult and the mainstream and introduced a whole new audience to the joy of sex toys.
"We’re delighted to have extended our relationship with E L James and her team. We have exciting plans for developing the brand.”
E L James commented: "I'm thrilled to be extending the Fifty Shades partnership with Lovehoney.
"It's a wonderful British company run by amazing, creative people who really care for their customers and for fans of the Fifty Shades story. Our work together has been a huge success, and long may that continue.”