Lovehoney is celebrating after publishing its 150,000th customer sex toy review. With the company’s own survey revealing that 88% of people read reviews in order to determine the quality of a product, there is no doubt why Lovehoney has built up the world's biggest database of sex product reviews.
The 150,000th review was written by a UK forum member who writes under the name FunLady. She is a 45-year-old grandmother who loves trying new sex toys with her husband and gave Lovehoney’s Deluxe Magic Wand a five-star rating, saying it ‘really is magic.’ She wrote: “I knew from the minute I felt the weight of the wand and its smooth exterior that it was going to be good. This is without a doubt currently my most favourite toy.”
FunLady, who wins 50,000 customer loyalty points allowing her to buy £100 ($173.13 AUD) of free Lovehoney product, started experimenting with sex toys with her husband after their three children grew up and left home. She said: “Yes, nannas want a good sex life too - in fact life has only just begun. Now we have an empty house, my hubby and I have never been so adventurous! We are gradually getting every toy we can so we can play as much as possible.”
“Winning for writing a review about a toy that is amazing has made my day,”She adds.
Lovehoney draws on the experiences of 166,000 community members like FunLady who share their honest views of toys on its website.
Top reviews are selected each month to win points, which can be spent on-site. Lovehoney features almost 3,000 new reviews each month - 66% of which are written by women.
Lovehoney UK co-owner Richard Longhurst said: "We are very proud of having compiled the world’s biggest database of sex toy reviews. The bottom line is, if a product has a low rating, we won’t sell it. In this industry, customers like to know that someone else has tried a toy and, most importantly, liked it.”
“What is great at Lovehoney is that we have 166,000 reviewers who love sharing their views on our products - that is enough people to fill ANZ Stadium twice.
“That is a huge community of couples and single people whose sex lives have been transformed by the use of toys, bondage items and lingerie and want to share their experiences with other fans.
“They soon tell us when a toy isn’t up to scratch, in which case we act quickly to remove it.
“Equally, they are super-quick to pick up on a new toy which can revolutionise the whole market and become a bestseller off the back of positive reviews.
“It is the best type of product feedback anyone could have.”
Lovehoney collaborated with journalist Jon Millward, who specialises in data analysis around sex trends, to compile some crazy stats to mark the 150,000th review:
If you built a tower with all the dildos, vibrators and butt plugs that Lovehoney sell in a year, it would be 153 kilometres high - the same height as 510 Eiffel Towers;
Lovehoney sells enough lubricant in a year to fill 268 bathtubs (26,800 litres)
120,000 penis rings are sold in a year - if these were combined into one giant ring, it would be 2.2 kilometres across - big enough to encircle the Empire State Building 20 times;
All the batteries sold in a year have the potential to aid 3 million orgasms or power a vibrator for 28 years
Since Lovehoney’s first review 11 years ago, the most heavily reviewed toy has been the Lovehoney Basics Slimline Butt Plug with a staggering 1,204 reviews, closely followed by the Jessica Rabbit Vibrator (983) and the Oriental Ben Wa Jiggle Balls (967).
Five facts about Lovehoney's sex toy reviews from Down The Rabbit Hole, Jon Millward's statistical breakdown of 1 million Lovehoney sales:
66% of reviews are written by women.
Average review word count: women 110 words, men 100.
Women use 40% more exclamation marks than men.
Women use the word love 65% more than men
Men reference their partners in reviews
90% more than women reference theirs.