Lovehoney are switching their affiliate program to Webgains. We've compiled some FAQs that will hopefully answer any queries that you may have.
Do get in touch with your affiliate manager Catherine Dunn if you have any more questions.
What will the switch to a new affiliates platform mean for me?
The move to Webgains means we will be able to work more directly with our Affiliates, giving you the tools, assets and promotions to help you sell.
Why did Lovehoney switch?
Lovehoney has grown exponentially over the last few years, with sites that now serve 7 countries and we need a platform that has global capacities. For 2017, we wanted to focus even more on exceptional customer experience and the new platform helps us deliver that.
Why haven't I received any communication regarding the change?
Unfortunately there was an unforeseen delay with the communication of the change. As a result we will be extending the current program until the end of November to allow our affiliate partners to manage this. We have tried to contact Affiliates personally wherever possible. Going forward, on the new platform, we will be able to contact affiliates directly. This means affiliates will hear about new products earlier and have access to marketing and creative assets. You should by now have received an email from POR about the closure.
When is the affiliate program going to be switched over?
The program is just closed to new affiliates but for all existing affiliates the program will continue to track as normal until 30th November. To give you time to switch over links, the current program will be in existence until the 30th November 2016 and sales will continue to track during the cookie period. In the meantime if there's anything we can do to assist with the migration please let us know. What will I need to do now in terms of links on my page? The program will be tracking as normal until 30th November. Affiliates will need to change over their links in this period. We are recommending that you sign up to the new platform, (Webgains) as soon as you can and set up your new tracking links. Once you have signed up to Webgains, the best course of action would be to then go back through your old links and make the switch over to ensure your tracking continues. We understand that this can be time-consuming, but switching to Webgains will be of significant benefit to you in the long term. Unfortunately there is no way we can do this automatically.
What about security and the Webgains sign-up process?
For new affiliates signing up to the new Webgains network, a phone number is required for text verification. Text verification is used to ensure that automated bots and fake affiliates can't sign up for the program. Once your application has been successful, you can edit your phone number in your details, either as a public or private phone number, or remove it altogether. These phone numbers, if you choose to add them, are only visible to merchants if you're signed up to their affiliate program once you've signed up for a Webgains affiliate account. You are able to remove any details that you do not want to be available to merchants once you have joined up to their program. Webgains will only ever contact you regarding affiliate programs you have already joined or that you have expressed an interest in joining. Webgains will fast-track the applications of any affiliates on Lovehoney's existing affiliate program and the validation of the site will be done manually by the Account Manager, Jessica Cheung at Webgains. Validation by Jess will mean the affiliate does not need to add the meta tag to their website.
Why did Lovehoney move to Webgains?
•Lovehoney had not undertaken any significant changes to our affiliate program for several years.
•Lovehoney have undertaken a review of our Affiliate strategy in line with our global growth plans. We have created a sustainable program.
•Our ongoing program will be aimed at rewarding Affiliates promoting our great quality products, with great customer reviews.
•Lastly, we want to communicate to Affiliates more! The previous process meant that we could not talk to you directly - we want to be able to send you our latest product releases, news, award wins, PR fantastic coverage and marketing campaigns - all things that will help you promote our products.
Why have you changed the cookie length?
In terms of the new cookie, 30 days is the standard with most affiliate programs and in fact the majority of sales actually occur in the first 14 days after the cookie has fired.
What happens now with commission?
We've created a commission structure to be as attractive as possible to affiliates, with higher commission rates on Lovehoney own brand products which comprise a high proportion of affiliate sales. There is currently a promotion happening on Webgains, so the commision rates advertised are the higher introductory rates and not the default rates of the program.
Who are my key contacts going forward?
You can speak directly to Catherine Dunn, Affiliate Manager at Lovehoney (catherine.dunn at lovehoney dot co dot uk) or Jessica Cheung, (jcheung at webgains dot com) Account Manager at Webgains.