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    • Lovehoney sex survey shows a 'sex toy revolution'as Fifty Shades of Grey inspires a massive two-thirds of the UK to be more experimental between the sheets

    • E L James partnered with Lovehoney, the UK's biggest online sex toy retailer

    • We're more experimental than ever with spanking, rope play, and blindfolds the most popular scenarios Fifty Shades fans like to recreate at home


    Lovehoney has launched the Motörhead Bomber Massage Missile, the latest pleasure tool from Motörhead - The Official Pleasure Collection.

    The distinctive Motörhead Bomber Massage Missile is temperature responsive, hand-crafted and available in clear or black glass.

    Following the recent EROTIX award win for 'Most Innovative Business Strategy for Licensing' and 'Best Sales Team' at eroFame in Hannover, the team are excited to be able to now showcase the newest Motörhead product to customers the world over.

    The Motörhead Bomber will be showcased at ExpoMark next month on Paradise Island, Bahamas.

    Kate Hodgson-Egan, Lovehoney International Sales Manager UK & US commented: "The design of the Bomber will jump out on shelves and we'll be releasing a brand new range of POS to accompany the new product lines too, to create added impact for retailers. The Bomber is a sexy reminder that Motörhead will eternally rock our worlds!"

    Coco de Mer Pleasure Collection

    Introducing the new range from Lovehoney’s latest brand collaboration - the Coco de Mer Pleasure Collection - a range of seven luxury toys and nine essentials which celebrates the lives of the world's most famous femme fatales.

    The range, created in conjunction with exclusive erotic brand Coco de Mer, was inspired by some of history’s grand-dames of seduction, including Nell Gwynne, Georgiana the Duchess of Devonshire and Catherine Howard.

    Coco de Mer, best known for its luxury erotic boutique in London’s prestigious Covent Garden district, turned its attention to wholesale in order to share the reputable products its consumers have grown to love with other retailers around the world.

    Coco de Mer’s Managing Director Lucy Litwack said: “We are thrilled to be able to partner with Lovehoney on this exciting range and bring the exquisite Coco de Mer Pleasure Collection to other stores.

    Mötley Crüe Sex Toys

    Mötley Crüe - The Official Pleasure Collection, manufactured by Lovehoney and approved by the band, has enjoyed a mainstream media frenzy since its launch at the ANME Founders Show.

    Despite not even being available to the public until September, music magazines such as NME, Classic Rock, Rolling Stone and Team Rock were hot off the mark to report on the range.

    They were joined by countless other print and online titles, including popular UK news site the Independent, who announced the range to its 90 million monthly readers with the headline “Mötley Crüe vibrators: How branded sex toys can sexually liberate fans”.

    Mega US business site Forbes.com told its 46 million monthly visitors that the “dream of having the chance to own a sex toy honoring one’s favorite rock group has finally, thankfully, become a reality for fans of Mötley Crüe”.

    Official Mötley Crüe Collection

    Lovehoney previews its brand new collaboration with rock legends Mötley Crüe at this this week's ANME Founders Show in LA.

    The Official Mötley Crüe Collection comprises a set of eight powerful mini and midi-sized vibrators, emblazoned with the band’s iconic typography and distinctive artwork, as featured on classic albums ‘Girls Girls Girls’, ‘Shout At The Devil’, ‘Too Fast For Love’ and more.

    Lovehoney's Sales Manager Sabrina Earnshaw said: “We’re thrilled to be able to add some true rock icons to our catalogue with the Official Mötley Crüe Collection.

    “The eight eye-catching vibes capture the style and sex appeal of the band perfectly and deliver the power and pleasure you’d expect from ‘The World’s Most Notorious Rock Band’.

    “The toys are targeted predominantly at rock fans, but even those unfamiliar with the band are bound to enjoy them just as much thanks to the high quality, intense power and gorgeous designs.”

    Fifty Shades Darker

    Lovehoney is set to launch two blockbuster Fifty Shades of Grey ranges on its booth at the ANME Founders Show 2016.

    Show-goers can expect to see two new ranges from the company’s award-winning Fifty Shades of Grey series - Fifty Shades Darker The Official Pleasure Collection and Fifty Shades Darker No Bounds Collection.

    Fifty Shades Darker The Official Pleasure Collection consists of 13 high-quality pleasure products, ranging from luxury rechargeable vibrators to sleek glass and steel toys, and three couples’ bondage kits. All items are named after quotes in the books and come in satin storage bags.

    The No Bounds Collection comprises 10 limited edition bondage pieces inspired by the Fifty Shades Darker story, each handcrafted from top-quality leather and perfect for BDSM beginners and aficionados alike.

    Both ranges were created with Fifty Shades of Grey author E L James who personally approved every item in the range.

    Sqweel XT for Men

    The Sqweel XT for Men USB Rechargeable Oral Sex Simulator has arrived.

    The revolutionary toy features ten twirling tongues which rotate at three speeds to accurately simulate male oral sex for the first time.

    Makers Lovehoney say the toy offers the ‘ultimate joy’ for men on tap.

    Lovehoney, Britain’s biggest online sex toy retailer, is hailing 2016 as the ‘Year of the Male Sex Toy’ after a 20% surge in sales of products aimed at men.

    Fifty Shades of Grey revolutionised the way couples enjoyed sex toys and soft-bondage products, and global sales of female toys have tripled over the last four years.

    Now men are muscling in on the action by increasingly experimenting with their own toys. The Sqweel XT allows men to engulf one distinct area with sensation or move from head to stem for deep, real-feel fellatio.

    Sqweel XT ANME

    The team at Lovehoney are in high spirits after a successful exhibition at the ANME Founders Show in Los Angeles.

    The US adult trade show marked the launch of the sex toy manufacturer’s eagerly anticipated Sqweel XT for Men.

    Over 2,000 units were snapped up over the course of the show, with all major distributors and retailers wanting a piece of the action.

    Lovehoney’s Commercial Director, Ray Hayes said: “After the success of the Sqweel for women, it was the obvious next step to create a similar toy for men. The momentum for male sex toys is gathering pace and we’re seeing huge demand for the Sqweel XT already.”

    The Sqweel XT features 2 sets of Turbo Tongues™ - soft and extra firm, which rotate in 3 powerful speeds and 3 pulsating patterns to simulate intense oral sex action. USB rechargeable, the toy offers the ultimate joy for men on tap.

    Sqweel XT for Men

    Sexperts at Lovehoney are hailing 2016 as the Year of the Male Sex Toy and are kicking off the new year with the launch of the Sqweel XT for Men at the ANME trade show.

    The Sqweel XT features 2 sets of Turbo Tongues™ - soft and extra firm, which rotate in 3 powerful speeds and 3 pulsating patterns to simulate intense oral sex action. USB rechargeable, the toy offers the ultimate joy for men on tap.

    Its predecessors, the Sqweel, Sqweel 2 and Sqweel Go Oral Sex Simulators for women are amongst the best-selling oral sex toys on the market.

    Lovehoney’s co-owner Neal Slateford said: “After the success of the Sqweel, it was the obvious next step to create a similar toy for men. The momentum for male sex toys is gathering pace and we’re seeing huge demand.

    “The Sqweel XT is revolutionising the way men masturbate. The sex toy market has always been dominated by women’s toys and it’s only very recently that men have begun to discover what they’ve been missing out on.”

    trade news story

    Lovehoney is set to unveil the latest in its line of official Fifty Shades of Grey merchandise at the upcoming eroFame convention in Hanover, Germany.

    The Official Fifty Shades of Grey Weekend Collection comprises 10 hand-selected pleasure toys designed to heighten passionate encounters. All of the items are made from high quality silicone and are approved by world-renowned author E L James.

    The range offers Fifty Shades of Grey fans the chance to get their hands on new and exciting merchandise from the biggest brand in the pleasure industry.

    Lovehoney's co-owner Neal Slateford said: "We worked closely with E L James to create these must-have toys for any sensual weekend away or romantic night in. These innovative designs are new to the market and are priced extremely competitively. They make ideal gift purchases."

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