• Final collection of official Fifty Shades Freed Pleasure Products launches

    *E L James says: "The products are breathtaking. They truly are what I dreamt of."

    *The products are designed for couples play and have been designed to reflect the growing intimacy and passion of the inimitable heroes of the blockbusting trilogy, Ana Steele and Christian Grey.

    *Over 3 million units of The Fifty Shades of Grey range have been sold to date worldwide since Lovehoney announced that they were working on products authorised and co-designed by E L James.

    A new collection of Fifty Shades Freed pleasure products has been launched as the trailer for Fifty Shades Freed whips fans of the best-selling books into a frenzy.

    jpg freed prodducts

    *Business is booming post-Brexit as adult retailer Lovehoney posts record profits of £9 million

    *Sales are also up by 31% after the online firm was honoured by the Queen

    Business is booming in the UK post-Brexit after pre-tax profits at adult retailer Lovehoney surged by 76%.

    The rise from £5.1million to £9 million was due to strong website growth following the decision to leave the EU last year.

    Sales were also up 31% - increasing from £58 million to £76 million - after the online firm achieved official recognition from the Queen.

    Bath-based Lovehoney received the Queen's Award for Enterprise last year and owners Richard Longhurst and Neal Slateford met the Queen and Prince Philip at an official reception at Buckingham Palace.

    The majority of sales came from three territories - UK (£50 million, up 16% on last year), Europe (£6.4 million, up 51%) and the rest of the world (primarily US and Australia) where sales shot up by 71% from £11.5 million to £19.8 million.

    Lovehoney attributes a large part of its success to the fact that it is the only sex toy retailer in the world to develop branded licensing deals.

    Broad City Box

    Broad City series 4 starts on Comedy Central in the UK tonight (Tuesday, Oct 17).

    It is one of the most hotly anticipated British comedy launches of the year and the new series has gone down a storm in the States after launching there last month.

    Fans of the show may enjoy this brand new Broad City sex toy collection from Lovehoney - it is an official range developed in conjunction with the show and backed by Abbi and Ilana.

    Broad City Group Shot

    New York, August 9, 2017 – One of the world's largest sex toy retailers, Lovehoney, has collaborated with Comedy Central stars Abbi Jacobson and Ilana Glazer to officially launch a Broad City pleasure products collection.

    Known for the irreverent characters they play on the hit Comedy Central series, Abbi and Ilana represent women who pride themselves on sex and body positivity, female pleasure, and joyous experimentation.

    "We're really excited to have this line of pleasure products," said Glazer and Jacobson. "We love that Broad City's sex positivity carries into real life with these products and we hope the world enjoys them."

    The stimulating "Lovehoney Official Broad City Pleasure Collection" includes a variety of sex toys relating to Broad City and its one-of-a-kind phrases, such as Nature's Pocket and Ass Of An Angel.


    Lovehoney, one of the world's largest sex toy retailers that aims to bring sexual happiness to all, has collated some key fun and facts on the exciting Canadian sex toy market.

    Lovehoney launched its Canadian website in June 2016 to bring sexual happiness to these shores, with the message that a fun and fulfilling sex life should be available to all.

    Throughout the year Lovehoney.ca has experienced significant growth showing Canadians' healthy appetites for sex toys, and has gathered a wealth of information specific to Canadians and their shopping habits.


    • Tomorrow (Saturday, July 1) is the peak day for sex in 2017, according to new research.
    • Sex O'Clock, the time tomorrow when sexual activity will be highest for the year, will be at 7.37pm.
    • July is the most passionate month of the year because of the hot weather.
    • Saturday is the most popular day of the week for sex.
    • Results are from a new survey of 2,000 people by the online sex toy retailer Lovehoney.


    13 June 2017, Bath, UK- Lovehoney, the UK's largest online sex toy retailer, has worked with local learning institution Bath College to develop a unique, world-first 'Sexual Happiness' qualification for all staff.

    The Sexual Happiness qualification covers a wide and diverse range of subjects, varying from in-depth product knowledge, to sexual health issues, to sexual identity and more.

    Topics are taught by experienced Lovehoney staff - experts in their respective fields - alongside guest lecturers Dr Jamie Lawson of Bristol University and Victoria Lehmann, a long-established sexual and relationships therapist.

    Those that complete the course and accompanying workbook will gain a Level 2 in Sexual Happiness, accredited by Bath College and awarding body ABMA Education.

    The first round of 10 participants, representing Customer Care, HR, Marketing, Online Trade, Sales, Buying and Content, graduated on May 31.

    Graduates have already reported that they have been able to use some of their newly acquired knowledge, most notably in the customer care department, to advise on a range of issues including products to use when transitioning from male-to-female, erectile dysfunction and many more.

    Lovehoney has recently commissioned a study of 2000 sex toy and non sex toy users and found that 98% of respondents felt that sex was good for their wellbeing. A surprisingly large number - 29% - have struggled sexually due to medical reasons.

    13 June 2017 - Lovehoney has announced the results of some independent research conducted in the UK around sexual happiness, sex toy usage and attitudes towards sex.

    The research was conducted by Ragdoll, an independent research company based in the South West of England. Ragdoll surveyed 2000 people who were a mix of sex toy users and non-sex toy users and give an overall view of the opinions and attitudes towards sex and sex toys in the UK in 2017.

    sunday times image

    The Sunday Times HSBC International Track 200 ranks Britain's mid-market private companies with the fastest-growing international sales, measured over the last two years of available accounts.

    Lovehoney moved up ten places in this year's table - published yesterday (Sun, June 11) - to 41 after international sales grew by 75.5% to £15.8 million.

    The Bath-based business was the fourth fastest growing ecommerce business in the table. Lovehoney has launched websites in the US, Australia, France, Germany the EU and Canada and has benefited from the popularity of Fifty Shades of Grey, for which it holds the worldwide licence for pleasure products.

    Richard Longhurst, Lovehoney Co-founder, said: "We are delighted to have made the Sunday Times' top 200 fastest growing international companies for the third year running.

    "We have exciting plans to accelerate our international growth over the next few years as more people around the world become aware of us as a global brand.

    "It is great to maintain the momentum after we were awarded the Queen's Award for Enterprise in International Trade last year."

    All 200 companies have notched up impressive statistics, generating combined exports of £7.6 billion on turnover of £19.2 billion.

    Their international sales have risen by an annual average of 47% over two years.

    The full league table was published yesterday in an eight-page supplement with the business section of the Sunday Times.


    *Britain's biggest online sex toy retailer has three toys in the top six vibrators in the annual survey of the most effective pleasure products;

    *Good Housekeeping found that 45% of women are regular vibrator users and 75% are happy to chat about them with a friend or partner

    Lovehoney was once again the best performing brand in Good Housekeeping magazine's influential Tried & Tested sex toy survey. The award-winning online retailer had three toys in the top six vibrators in the annual survey of the most effective pleasure products.

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