Lovehoney are delighted to have been nominated for two StorErotica awards.

Finalists in both the 'Boutique Brand' category and 'Marketing Campaign of the Year' category, Lovehoney will be up against strong competition at the 2013 awards which will be held in California this July.

The only official retailer and distributor of Fifty Shades of Grey – The Official Pleasure Collection in Europe and the US, Lovehoney were shortlisted in the Marketing Campaign of the Year category for their 'Play Like Grey' campaign.

Offering a range of high quality, affordable sex toys and accessories, the standard of Lovehoney's own brand products have been internationally recognised as Lovehoney competes against hugely respected leaders in the adult industry such as Je Joue, JimmyJane and Tantus.

Votes can be registered on StorErotica's website and voting remains open until June 7, 2013.

The awards take place at the ANME Founder Show on July 13 - 15 and are hosted by sex and relationship expert and published author Dr. Sadie Allison.

It's the revolutionary new sex toy which has brought pleasure to women across America, and now Lovehoney is the first UK retailer to stock the rather unsual-looking Magic Banana.

Since taking America by storm, the Magic Banana has been heavily endorsed by talk show legend Oprah Winfrey, and is the result of 30 years of research by Canadian yoga and wellbeing educator Janeson Rayne.

The innovative kegel exerciser is super flexible and is designed to strengthen and tone the vagina, leading to stronger, more intense orgasms and a better sexual experience for both partners.

Working without the need for batteries, the Magic Banana offers an exercise session for your internal muscles with a plethora of positive side effects. Once inserted, simply squeezing and releasing around the kegel exerciser not only strengthens the pelvic floor muscles, tightening the vagina and increasing muscle control, but also seeks and stimulates the G-spot.

"I never thought a good work-out could come with a happy ending!" exclaimed one American reviewer.

The Magic Banana is available in the UK exclusively at Lovehoney.co.uk.

Sex toy etailer Lovehoney has hailed the 'Fifty Shades effect' after being nominated for a top award.

The Bath-based firm will be battling with household brands like Ocado for the Best Large Pure-play Etailer at the PayPal Etail Awards in June.

Lovehoney founder Richard Longhurst said the nomination showed how reputable sex brands had been embraced by the mainstream as a result of the huge success of Fifty Shades of Grey.

He said: "This is a real recognition of just how far we have come in the last few years.

"To be nominated alongside brands like Ocado shows just how much the retail landscape has changed. Enjoying sex toys has become very much apart of the mainstream - and brands like ours can now sit very easily alongside household names like Ocado.

"I think that is down to the Fifty Shades effect. The phenomenal success of the book has made everyone in Britain grow up a bit about sex. And thankfully buying a sex toy for many people is seen as no more risque than splashing out on some nice lingerie."

Lovehoney has secured the worldwide rights for the Fifty Shades of Grey Official Pleasure Collection. The range of sex toys and soft bondage gear, launched in Europe just before Christmas, goes on sale in America on Monday (April 8).

It is the only range endorsed by Fifty Shades author E L James, who helped develop it.

Lovehoney is competing against Appliances Online, My-Wadrobe, Ocado, Shop Direct Group and The Hut Group for best etailer award, sponsored by Chase Paymentech.

The winners will be announced at a glittering ceremony at Old Billingsgate, London, on June 12.

Fifty Shades of Grey has once again proved its PR pulling power in a lengthy TV segment watched by 3 million viewers

Nationally syndicated show Access Hollywood dedicated eight minutes of airtime to an exclusive preview of Lovehoney’s Fifty Shades of Grey - The Official Pleasure Collection, which is scheduled for an 8 April launch in North America.