Leading UK online sex toy retailer Lovehoney says the ‘Fifty Shades Effect’ is “back and bigger than ever” as the trailer for the upcoming movie airs on US breakfast television.
As the world catches a glimpse of what can be expected from the Fifty Shades of Grey movie, Lovehoney announces six new products are to be added to the exclusive Pleasure Collection – including a USB rechargeable vibrator and a massage candle.
The long-awaited trailer was aired on the Today show on July 24 and has prompted a fresh surge in interest in the best-selling brand.
UK based online sex toy retailer Lovehoney won the exclusive rights to the Fifty Shades of Grey – The Official Pleasure Collection in 2012.
It is the only range approved by E L James, who recently visited Lovehoney HQ in Bath to discuss the new products.
Fifty Shades of Grey trailer is set to premiere on July 24; Lovehoney readies new lines for Fifty Shades of Grey - The Official Pleasure Collection.
Lovehoney has welcomed the news that the long-awaited first trailer for the forthcoming movie adaptation of Fifty Shades of Grey will premiere on July 24.
“It’s great news for the whole industry,” says Lovehoney’s commercial director Ray Hayes.
“It’s the start of a massive publicity campaign from Universal Studios that will build and build over the seven months until the film comes out on Valentine’s Day 2015.
Only the Fifty Shades of Grey brand can generate huge mainstream interest like this.”
Confirmed in a tweet by E L James, July 24 will be the first time that Christian Grey and Anastasia Steele have been seen onscreen together.
Lovehoney has thanked its customers after being voted Best Online Retailer for the second year running at the prestigious ETO Awards.
The Bath-based company was also voted Most Innovative Retailer at last night's event at Birmingham's NEC.
Lovehoney co-owner Neal Slateford said: "This means so much to Lovehoney because the awards are chosen by the people most important to us - our customers.
"It was another fantastic awards night from ETO and we were thrilled to do the double."
Lovehoney has built up a 60,000 strong community on its forum and they provide vital feedback on products and earn discount on products through its loyalty scheme.
Slateford added: "Customer care is at the core of everything we do. We offer a no quibbles 365-day returns policy on products."
Lovehoney has been nominated for a prestigious Internet Retailing Award for the second year running.
Lovehoney,the UK's biggest online adult retailer, are nominated for the Customer Award and are up against household names ASOS, John Lewis and Ocado.
As well as being the only company in its category to offer 24-hour customer service and a 365-day no-quibbles returns policy, Lovehoney are also the only business who accept and carry out customer calls in the Welsh language.
Lovehoney co-founder Neal Slateford said: "We're delighted to be recognised as real players in the online retail world, especially amongst such influential peers. To be nominated once is fantastic, to win is extraordinary... but to be invited back and nominated for a second year running is something we really couldn't have anticipated. It's hugely exciting for us."