• Aura Lovehoney Trade ShowInternational sex toy manufacturer Lovehoney joined forces with its official Chinese distributor Aura for its first ever exhibition at China Adult Care Expo 2016 in Shanghai.

    Lovehoney’s Co-founder Neal Slateford and Business Development Executive Ilona Laboviciute were on hand to answer questions about their exciting brands and showcase new products from Fifty Shades of Grey.

    Laboviciute said: “The show was a great way to make a splash in the Asian market and to raise the profile of Lovehoney and its brilliant brands in that part of the world.

    “Demand is growing as the Asian market is opening up to sex toys and we’re excited to be part of this transition.

    “It was the first time we’d had the pleasure of working alongside our Chinese distributor Aura and we are looking forward to a very successful year ahead.”

    Representing team Aura were Chapmond Law (Company Director), Natalie Law (Marketing and Sales Manager) and Giny Ho (Marketing and Sales Coordinator).

    Sqweel XT for Men Sells Out

    Lovehoney’s first key product of 2016 has sold out instantly thanks to a mass of mainstream press coverage.

    The Sqweel XT for Men was launched at the ANME Founders Show in January where it sold over 2,000 units and orders have continued to soar ever since.

    Lovehoney’s General Sales Manager Jim Primrose said: “We’re unable to keep the Sqweel XT on shelves, such is the level of orders at the moment.

    “Our trade customers are having to pre-order more stock, which will be arriving very soon.”

    The Sqweel XT has received a mainstream media blitz in the weeks following its launch.

    Europe's biggest free newspaper, Metro, told its four million daily readers that it was ‘just the job’ for male pleasure while the UK’s most popular newspaper, The Sun, raved to readers with the jokey headline ‘Who needs a girlfriend?’.

    Queen's Award for Enterprise

    The Queen has honoured Britain’s biggest online sex toy retailer with a top award.

    Lovehoney has received the Queen’s Award for Enterprise in International Trade for outstanding growth in overseas sales over the last three years.

    Owners Richard Longhurst and Neal Slateford will be attending a reception held by the Queen at Buckingham Palace on July 14.

    They received the award 14 years to the day from when they started selling sex toys online from Richard’s bedroom in Bath. Now Lovehoney has a turnover of £60 million and employs more than 250 people all over the world.

    The award - described as ‘the highest accolade for business success’ - allows Lovehoney to use The Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.

    The Sunday Times Profit Track 100 BDO

    Leading online sex toy retailer Lovehoney has been named among the top 100 British companies with the fastest growing profits.

    Published yesterday, the 17th annual Sunday Times BDO Profit Track 100 league table ranks private businesses with the fastest-growing profits over three years.

    Lovehoney is ranked at number 94 nationally and number 9 for the South West region after a 56 per cent rise in profits to £3 million.

    The Bath-based business has launched US, Australian, French, German and EU websites over the last two years and has benefited from the popularity of Fifty Shades of Grey, of which it holds the worldwide license for pleasure products.

    Lovehoney co-founder Neal Slateford said: “This announcement is very exciting for us and we’re thrilled to have ranked in such a prestigious league table.

    “Seeing Lovehoney grow so quickly has been incredible and a very exciting journey for everyone involved.

    “The last couple of years have been fundamental in solidifying Lovehoney as a household name both in the adult industry and the mainstream alike.”

    Companies featured in last year’s league table include the likes of Skyscanner, Tangle Teezer and Krispy Kreme.

    The league table and awards programme is sponsored by BDO and UBS Wealth Management, and is compiled by Fast Track, the Oxford-based research and networking events firm.

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