Fifty Shades of Grey has powered to the top of the social media charts in the same way that it dominated the box office.
Research from digital advertising firm Pixability reveals that Fifty Shades of Grey material had more than 329 million views on social media in the run up to Valentine's Day.
The Official Fifty Shades of Grey movie trailers and advertisements garnered more than 113 million views on YouTube. Speaking in an interview with Variety Magazine, Pixability's Chief Technology Officer Andrea Goeldi said: "It's the most successful launch from a trailer-view perspective in some time."
Fifty Shades of Grey also enjoyed 3 million likes and 2.1 million shares on Facebook.
This kind of exposure on social media combined with record-breaking box office figures and unprecedented book sales has cemented Fifty Shades of Grey as a credible brand, instantly recognisable to people all around the world.
The Official Fifty Shades of Grey Pleasure Collection has enjoyed a mainstream media blitz unprecedented for the adult industry.
The range, manufactured by Lovehoney and personally approved by E L James, has been featured repeatedly by leading global media outlets on TV, online and in print.
With the movie dominating the international box office with a record-breaking opening weekend, the Official Fifty Shades of Grey products are in demand worldwide.
In the US, NBC’s Access Hollywood Live featured the range in a two-minute “Fifty Shades for Rookies” segment telling viewers how to give their Valentine’s date night a “Fifty Shades of Pleasure” make-over, while CBS’s The Insider explored how couples could recreate what they see on screen in Christian Grey’s Red Room using the Official Pleasure Collection.
Lovehoney has announced it is credited in the Fifty Shades of Grey movie as official supplier of products seen in the Red Room.
Attending the UK premiere of the movie as guests of Universal Pictures and author E L James, Lovehoney co-founders Neal Slateford and Richard Longhurst said: "We would like to thank Universal Pictures for crediting Lovehoney as official suppliers to the Red Room and look forward to the next two films in the Fifty Shades of Grey trilogy."
Lovehoney's Product Director Bonny Hall and Logistics Manager Joy Hall were also invited to the movie's premiere at Leicester Square in the heart of London's glittering West End. More than 3,000 fans screamed as the Lovehoney team and the film's stars Jamie Dornan and Dakota Johnson, director Sam Taylor-Johnson and author E L James walked down the grey carpet.
Exiting the screening, Slateford enthused: "It's a hugely enjoyable film and the sex scenes are sizzling. I can say without question that this movie is going to be very good for everyone in the adult business."
Leading pleasure products manufacturer and retailer Lovehoney is set to unveil the latest in its line of official Fifty Shades of Grey merchandise at the upcoming ANME convention in Los Angeles.
The Official Fifty Shades of Grey Red Room Collection includes 10 limited edition pieces inspired by the upcoming Fifty Shades of Grey movie, released 13th February.
The luxurious range comprises of a blindfold, paddle, cane, crop, flogger, wrist cuffs, ankle cuffs, spreader bar, mouth gag and hog tie, handcrafted from top quality leather and retailing between £40 and £100. All the items come with luxury branded dust bags and leather tags. The bespoke pieces will available from distributors from February 2015.
“We designed the Red Room range with author E L James to give people the chance to enjoy the luxurious leather bondage equipment that Christian Grey has in the Red Room,” says Richard Longhurst, co-founder of Lovehoney. “It's the real deal for anyone who wants to recreate the scenes that they're going to see in the Fifty Shades of Grey movie. It’s a collection truly fit for a billionaire.”