It’s been a vintage year for Lovehoney’s Trade team and it’s set to get even better with the announcement of eight massive industry award nominations.
The UK-based sex toy firm has been shortlisted for six XBIZ Awards and two AVN Awards, both of which are run by two of the USA’s biggest adult b2b magazines.
Lovehoney has gone from strength to strength after a number of smart licensing deals with brands such as Fifty Shades of Grey and rock legends, Motörhead.
Lovehoney’s Director of Commerce Ray Hayes said: “We’re delighted to be nominated for so many awards. As a UK-based company, it’s a massive boost to be recognised as an international player in the US.
"Lovehoney has had an incredible year. Fifty Shades of Grey continues to be the biggest name in the business and our recently launched official Motörhead range has been popular with customers around the world.”
Saturday marked the climax of another hugely successful Sex Week for Harvard University.
Events, organised by members of SHEATH (Sexual Health Education & Advocacy Throughout Harvard College), ranged from lectures to discussion groups, all focusing on issues of sexual health and wellness. The goal was to expand campus dialogues on issues of sex, sexuality, and relationships.
Hundreds of students got involved in events which were all held on the prestigious Harvard campus in Boston, USA.
International sex toy retailer Lovehoney donated 13,000 Fifty Shades of Grey Silver Packet Condoms and 1,200 bottles of Fifty Shades of Grey Silky Caress Lubricant to the event, which were handed out to students throughout the week.
Lovehoney’s Brand Development Manager, Sabrina Earnshaw organised the donation and said: “At Lovehoney, we pride ourselves on spreading the message of sexual happiness, which is why we were so eager to support Harvard Sex Week.
Online retailer Lovehoney saw its pre-tax profits rise by 79%, from £2.1million to £3.7million in the year 2014-15, thanks to Fifty Shades of Grey.
Sales at the Bath-based sex toy firm increased by 53%, from £28m to £43m due to strong growth in the UK and internationally. Staff numbers globally have increased by 39%, from 120 to 167 following the launch of new websites for the French, German and Australian markets and customers paying in Euros.
Overseas sales almost trebled from £4.5m to £12m. Profits after tax rose from £1.6m to £3m.
Turnover was boosted by investment in TV advertising and enhancements to the website - making it easier to use on mobile devices.
Lovehoney's directors' report for 2014-15 said the infrastructure put in place was 'turning the strong turn-over growth into strong profit and cash growth.'
International online sex toy retailer Lovehoney has been named as a finalist in two categories at the 2016 Retail Week Awards with Oracle.
In the OC&C Strategy Consultants Pure-Play Etailer of the Year category Lovehoney will go head-to-head with electricals etailer ao.com and fashion etailers ASOS and Missguided. This just goes to show how Lovehoney has succeeded in making sexual wellbeing a mainstream product category.
Lovehoney’s impressive international sales growth sees it shortlisted with F&F, Graze.com and Holland & Barrett in the International Growth Initiative of the Year category.
Lovehoney’s co-owner Richard Longhurst said: “Lovehoney has had an incredible year. Sales have increased by more than 50% with international sales nearly tripling year-on-year. We’re delighted that our achievements have been recognised in being nominated for not one, but two highly regarded awards.”