1. Lovehoney Press

    1. The rise of the naughty forties: More 40-plus women than ever buying risqué lingerie, erotic toys and accessories 

      Read more: http://www.dailymail.co.uk/femail/article-2650552/Hello-naughty-forties-More-40-plus-women-buying-risqu-lingerie-erotic-toys-accessories.html#ixzz36to3hMgO
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      Lovehoney announces new products for the Fifty Shades of Grey collections.

      Leading UK online sex toy retailer Lovehoney says the ‘Fifty Shades Effect’ is “back and bigger than ever” as the trailer for the upcoming movie airs on US breakfast television.

      As the world catches a glimpse of what can be expected from the Fifty Shades of Grey movie, Lovehoney announces six new products are to be added to the exclusive Pleasure Collection – including a USB rechargeable vibrator and a massage candle.

      The long-awaited trailer was aired on the Today show on July 24 and has prompted a fresh surge in interest in the best-selling brand.

      UK based online sex toy retailer Lovehoney won the exclusive rights to the Fifty Shades of Grey – The Official Pleasure Collection in 2012.

      It is the only range approved by E L James, who recently visited Lovehoney HQ in Bath to discuss the new products.

      The wait is nearly over.

      Fifty Shades of Grey trailer is set to premiere on July 24; Lovehoney readies new lines for Fifty Shades of Grey - The Official Pleasure Collection.

      Lovehoney has welcomed the news that the long-awaited first trailer for the forthcoming movie adaptation of Fifty Shades of Grey will premiere on July 24.

      “It’s great news for the whole industry,” says Lovehoney’s commercial director Ray Hayes.

      “It’s the start of a massive publicity campaign from Universal Studios that will build and build over the seven months until the film comes out on Valentine’s Day 2015.

      Only the Fifty Shades of Grey brand can generate huge mainstream interest like this.”

      Confirmed in a tweet by E L James, July 24 will be the first time that Christian Grey and Anastasia Steele have been seen onscreen together.

      Lovehoney scooped two awards at the ETO show in Birmingham.

      Lovehoney has thanked its customers after being voted Best Online Retailer for the second year running at the prestigious ETO Awards.

      The Bath-based company was also voted Most Innovative Retailer at last night's event at Birmingham's NEC.

      Lovehoney co-owner Neal Slateford said: "This means so much to Lovehoney because the awards are chosen by the people most important to us - our customers.

      "It was another fantastic awards night from ETO and we were thrilled to do the double."

      Lovehoney has built up a 60,000 strong community on its forum and they provide vital feedback on products and earn discount on products through its loyalty scheme.

      Slateford added: "Customer care is at the core of everything we do. We offer a no quibbles 365-day returns policy on products."

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