Lovehoney is the subject of a new fly-on-the-wall TV series starting on Valentine’s Day.
The Joy of Sex Toys takes a cheeky peek behind-the-scenes at the thriving sex toy firm with sales of £45 million a year.
The four-part series starting on the Lifetime satellite channel at 10pm on Sunday (Feb 14) focuses on the warm and friendly characters who work in the warehouse in Bath.
Each episode features strong, character-driven storylines from a cast of pickers, packers, buyers, customer care staff, toy reviewers and the team at Lovehoney’s famous returns department.
Customers can return any toy for up to a year after purchase even if it is not faulty, and it is rubber-gloved Andrea and Katrina’s job to sort through all the returned packages and customers’ hilarious accompanying letters.
The team at Lovehoney are in high spirits after a successful exhibition at the ANME Founders Show in Los Angeles.
The US adult trade show marked the launch of the sex toy manufacturer’s eagerly anticipated Sqweel XT for Men.
Over 2,000 units were snapped up over the course of the show, with all major distributors and retailers wanting a piece of the action.
Lovehoney’s Commercial Director, Ray Hayes said: “After the success of the Sqweel for women, it was the obvious next step to create a similar toy for men. The momentum for male sex toys is gathering pace and we’re seeing huge demand for the Sqweel XT already.”
The Sqweel XT features 2 sets of Turbo Tongues™ - soft and extra firm, which rotate in 3 powerful speeds and 3 pulsating patterns to simulate intense oral sex action. USB rechargeable, the toy offers the ultimate joy for men on tap.
Lovehoney’s pioneering approach to branding, marketing and selling sex toys has been recognised with two awards at the prestigious XBIZ Awards.
Lovehoney won Progressive Pleasure Products Company of the Year for its ground-breaking approach to branding in the adult industry. Lovehoney.com was crowned Online Retailer of the Year for Pleasure Products for the second year running.
The glamorous ceremony took place at the XBIZ360 Conference in Los Angeles on Saturday and was hosted by top adult B2B magazine, XBIZ.
Lovehoney Co-founders Neal Slateford and Richard Longhurst were joined by friends and colleagues in Los Angeles to collect the award.
Longhurst said: "We are delighted to be named Progressive Pleasure Products Company of the Year because it recognises the bold vision that the entire Lovehoney team has for bringing sex toys to a mainstream audience.
The biggest comedy benefit of the year is back and it's sexier than ever. Sex Appeal, now in its fifth year, is set to open 2016 with a bang and Lovehoney are very proud to be supporting the event for the fourth year running.
Hosted by the wonderful Shappi Korsandi, the star-studded annual comedy event showcases the very best of comedy to raise money for the young people's sexual health charity Brook.
Brook is the UK's largest young people's sexual health charity. For 50 years, they have been providing sexual health services, support and advice to young people under the age of 25.
Lovehoney’s co-founder Richard Longhurst said: “We’ve always been big fans of Brook’s sex-positive ethos and the invaluable service it provides to young people. We’re proud to be able to help in any way we can.
“It doesn’t get much more sexually happy than a comedy night in aid of a sexual health charity. Count us in!”