The Lovehoney team has returned from LA triumphant having won Best Online Retailer - Pleasure Products at the hottest industry bash of the year.
The XBIZ Awards honor the very best in the business of sex and the ballroom of the Westin Bonaventura Hotel in Los Angeles was packed out with the adult industry's finest.
Adult film legend Ron Jeremy featured as master of ceremonies for the red-carpet gala.
A star-studded affair that attracts the best-of-the-best, the XBIZ Awards are celebrating their 15th anniversary in 2017 - as is Lovehoney.
The awards recognise outstanding achievements across every facet of the multibillion-dollar business, including movie production, pleasure products, technology and retail.
An impressive line-up of high profile comedy stars will take to the stage on January 21 2017 to raise vital funds for Brook, the UK’s leading sexual health and wellbeing charity for young people.
We did it! Lovehoney's Creative Team are in the news today for winning The Drum's Creative Work of the Year 2016.
How do you make an ad for an online retailer when broadcasting restrictions mean you can’t actually show what they sell? That’s the challenge creative agency Brave faced – and conquered – in creating a TV ad for sex toy retailer Lovehoney this summer.
The ad featured bonking furry rabbits and cheeky spanking with a fly swatter took centre stage as Brave turned to innuendo for the post-watershed ad.
Speaking at the time of the launch, Helen Balmer, brand and marketing director at Lovehoney, said: “We’ve had fantastic feedback through research on the ad from people who say it’s exciting, humorous and playful. Everyone who had seen it ends up with a big smile on their face.”
The campaign marked a change in direction for Lovehoney which previously featured couples talking about their positive experiences with the brand. As the first sex toy retailer to advertise on television, Balmer added that it works hard with regulators to create ads appropriate for post-watershed schedules, “no sex toys feature, just lots of innuendo – a staple of British humour.”
To watch the ad, click here.
Back in August, Lovehoney received a 'Creative Work of the Week' nudge from marketing title, The Drum.
Described as 'humorous and playful' our ad features bonking furry bunnies and cheeky spanking with a fly swatter. Brave won over The Drum readers and we're delighted to have now been nominated for their 'Creative Work of the Year'.
The Creative Works looks back at all the choices of The Drum's European readers from July to November and readers help choose which work The Drum should consider as their number one. To find out more, click here.
- The new collection has been released having been approved last year
- Fans are promised 'weapons grade' orgasms with new Bomber & Orgasmatron products featuring Motörhead's famous logo
- The new collection featuring the Orgasmatron rockers' iconic logo has been released after 12 months as the second stage in the band's collaboration with Lovehoney
- The first range of products quickly sold-out, and this fresh batch serve as a sexy souvenir reminder that Motörhead will eternally rock your world
The range has been developed with Lovehoney, one of the world's biggest sex toy brands.
- Pre-tax profit increased 68% from £3.1 million to £5.1 million
- 29% upsurge in global sales from £45 million to £58 million
- The global market for 'sexual wellbeing' is estimated to be worth $8 billion and predicted to reach $20 billion by 2025
Bath, 22 November 2016: International online sex toy retailer, Lovehoney Group, has announced its 2016 business results, reporting a 68% rise in profit before tax in the last year, increasing from £3.1 million to £5.1 million. The Bath-based firm, founded in 2002, achieved an annual global turnover of £58 million, a 29% increase on 2015.
Resources have been directed towards expansion into new international markets which has included the rollout of international websites. Lovehoney's international growth story prompted the ecommerce business' receipt of the Queen's Award for Enterprise in International Trade in 2016.
Lovehoney launched the official range of Fifty Shades of Grey - the multi-million dollar franchise - merchandise after securing the rights to do so in 2012. The launch in July 2015 prompted an international surge in sales for primarily first-time buyers of sex toys and accessories. Next year, Lovehoney will be launching two new product ranges to coincide with the release of the Fifty Shades Darker film on Valentine's Day 2017. The trailer to E.L. James' new movie attracted 114 million views within the first 24 hours of release, overtaking Star Wars: The Force Awakens' previous record.
Bath, UK – 15 November 2016
Lovehoney, the Sexual Happiness People, are joining forces with tokidoki, the pop-culture brand meaning “sometimes” in Japanese, to launch a unique range of collectible designer pleasure toys.
The range has been created exclusively for the tokidoki x Lovehoney collaboration. The result is a vibrant ‘kawaii’ (Japanese for ‘cute’) collection emblazoned with the larger-than-life characters designed by tokidoki’s co-founder and Creative Director, Simone Legno.
“We are thrilled to be working with industry leader Lovehoney and to collaborate on such an innovative range that promotes the importance of sexual health and overall well-being,” said tokidoki co-founder and CEO Pooneh Mohajer.
“This is our most fashion-forward range to date and the perfect way to inject some colour into your sex life. Everyone has heard of The Rabbit; now it is time for The Unicorn.” said Bonny Hall, Product Director at Lovehoney.
The tokidoki x Lovehoney range features bullet, classic, clitoral and finger vibrators, as well as love rings, male strokers and the all new show-stopping Unicorn Vibrator.
No more silent nights with the ultimate erotic festive gift for couples
* Sex toy retailer Lovehoney's ultra-luxurious Big Box of Sexual Happiness is packed with sex toys, bondage gear and cheeky items worth over £240 for half the price at £120
* Sequence of 24 gifts carefully choreographed to build up erotic tension for a mind-blowing finale on Christmas Eve;
* Box includes a limited edition of the Lovehoney Desire Clitoral Vibrator* - voted the World's Best Vibrator by the Good Housekeeping Institute*
A sexy Advent Calendar has been created for couples. Packed with over £240 of erotic goodies, the Big Box of Sexual Happiness is a bumper box that includes the award-winning Lovehoney Desire Clitoral Vibrator, which normally retails at £49.99 on its own.
Lovehoney is selling the Big Box of Sexual Happiness, featuring sex toys, bondage gear and cheeky items like nipple covers for half of what the products would normally cost on their own if bought individually. The whole collection is packaged in a giant luxury box with windows numbered from 1-24 just like a normal advent calendar. Behind each door is a fun item to help couples ding dong merrily on high from December to Christmas Eve.
Artist Trevor Murphy has told how he made £200,000 in royalties by inventing a sex toy which makes you Sqweel with pleasure!
Trevor, 42, hit the jackpot with an invention which simulates oral sex with a rotating wheel of ten teasing tongues. He entered his design in a competition organised by sex toy retailer Lovehoney - and it quickly went into production after he won first prize.
From Trevor's plans they created the Sqweel which has been a smash-hit all over the world - featured in movies and was even demonstrated by Jay Leno on his hit American TV show.
Hundreds and thousands of Sqweels have been sold - and Trevor cashes in every time one is sold.