Mötley Crüe - The Official Pleasure Collection, manufactured by Lovehoney and approved by the band, has enjoyed a mainstream media frenzy since its launch at the ANME Founders Show.
Despite not even being available to the public until September, music magazines such as NME, Classic Rock, Rolling Stone and Team Rock were hot off the mark to report on the range.
They were joined by countless other print and online titles, including popular UK news site the Independent, who announced the range to its 90 million monthly readers with the headline “Mötley Crüe vibrators: How branded sex toys can sexually liberate fans”.
Mega US business site Forbes.com told its 46 million monthly visitors that the “dream of having the chance to own a sex toy honoring one’s favorite rock group has finally, thankfully, become a reality for fans of Mötley Crüe”.
Lovehoney’s co-owners have returned to their humble Bath headquarters after a reception hosted by the Queen at Buckingham Palace.
Richard Longhurst and Neal Slateford met the Queen, Prince Philip and other senior royals at a celebration for Queen’s Award winners.
Lovehoney received the Queen’s Award for Enterprise in International Trade for outstanding growth in overseas sales over the last three years.
The award - described as ‘the highest accolade for business success’ - allows Lovehoney to use The Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.
Slateford said: “It’s a huge privilege for Lovehoney to be honoured by the Queen.
“The Queen is Britain’s greatest trade ambassador and consumers trust a brand with her patronage.
The Lovehoney International Sales team have returned to Bath following an extremely successful exhibition and big award win at the ANME Founders Show in Los Angeles.
The US adult trade show marked the launch of the sex toy manufacturer’s eagerly anticipated Official Mötley Crüe Collection and two new Fifty Shades Darker collections, as well as three new products from the award-winning Motörhead Collection.
It was also the first assignment for Kate Hodgson-Egan as Lovehoney’s new International Sales Manager for the US and UK.
Hodgson-Egan said: “Thanks to everyone who came to the Lovehoney booth and channeled their inner rock gods and goddesses with us.
"We had a fantastic show and were so thrilled to be able to share the Official Mötley Crüe Collection and new Motörhead products with customers old and new.”
Online retailer Lovehoney has appointed Brave to create a ‘humorous and cheeky’ new TV ad campaign for its sex toys and lingerie.
The campaign aims to ‘raise lots of smiles’ and drive ambitious international growth.
Award-winning Lovehoney was the first sex toy company to advertise on TV. The previous ads featuring couples talking about their positive experiences shopping at Lovehoney have helped boost annual sales to £55 million and profits to increase by 79% to £3.7 million.
But the Bath-based firm’s new Brand and Marketing Director Helen Balmer identified through research and insight that UK consumers are ready for a new approach for talking about, trying and buying sex toys.
The aim is to convert the millions of adults currently considering buying sex toys into Lovehoney customers with ads celebrating the fun sex toys can bring to a relationship along with Lovehoney’s excellent customer service and discreet packaging.
Lovehoney previews its brand new collaboration with rock legends Mötley Crüe at this this week's ANME Founders Show in LA.
The Official Mötley Crüe Collection comprises a set of eight powerful mini and midi-sized vibrators, emblazoned with the band’s iconic typography and distinctive artwork, as featured on classic albums ‘Girls Girls Girls’, ‘Shout At The Devil’, ‘Too Fast For Love’ and more.
Lovehoney's Sales Manager Sabrina Earnshaw said: “We’re thrilled to be able to add some true rock icons to our catalogue with the Official Mötley Crüe Collection.
“The eight eye-catching vibes capture the style and sex appeal of the band perfectly and deliver the power and pleasure you’d expect from ‘The World’s Most Notorious Rock Band’.
“The toys are targeted predominantly at rock fans, but even those unfamiliar with the band are bound to enjoy them just as much thanks to the high quality, intense power and gorgeous designs.”
Lovehoney is set to launch two blockbuster Fifty Shades of Grey ranges on its booth at the ANME Founders Show 2016.
Show-goers can expect to see two new ranges from the company’s award-winning Fifty Shades of Grey series - Fifty Shades Darker The Official Pleasure Collection and Fifty Shades Darker No Bounds Collection.
Fifty Shades Darker The Official Pleasure Collection consists of 13 high-quality pleasure products, ranging from luxury rechargeable vibrators to sleek glass and steel toys, and three couples’ bondage kits. All items are named after quotes in the books and come in satin storage bags.
The No Bounds Collection comprises 10 limited edition bondage pieces inspired by the Fifty Shades Darker story, each handcrafted from top-quality leather and perfect for BDSM beginners and aficionados alike.
Both ranges were created with Fifty Shades of Grey author E L James who personally approved every item in the range.
Lovehoney has extended its agreement with author E L James to give the UK-based sex toy manufacturer exclusive worldwide rights to produce the Fifty Shades of Grey branded pleasure products through 2018.
Lovehoney co-founder Neal Slateford said: “The Fifty Shades of Grey trilogy completely transformed the market for pleasure products. It bridged the gap between adult and the mainstream and introduced a whole new audience to the joy of sex toys.
"We’re delighted to have extended our relationship with E L James and her team. We have exciting plans for developing the brand.”
E L James commented: "I'm thrilled to be extending the Fifty Shades partnership with Lovehoney.
"It's a wonderful British company run by amazing, creative people who really care for their customers and for fans of the Fifty Shades story. Our work together has been a huge success, and long may that continue.”
Lovehoney has hired Kate Hodgson-Egan as International Sales Manager for the US and UK.
In her new role, Hodgson-Egan will be in charge of the US/Americas and UK adult wholesale side of Lovehoney and will also support the Lovehoney Trade team. She will work alongside Jim Primrose - fellow International Sales Manager for Rest of the World.
Primrose said: “I am absolutely delighted to welcome Kate to the Lovehoney Trade team. It is further evidence of our commitment and investment in our global Trade business and customers.
“Kate brings with her a wealth of knowledge from her 14 years of experience within the industry.
“Kate will be supporting the long term development of the US territories alongside Sabrina Earnshaw, as well as taking charge of the development of the UK adult business.
“The whole team are extremely excited by Kate's appointment, and look forward to working closely with her."
Lovehoney has received a top licensing award for its Motörhead Official Pleasure Collection.
The sex toy manufacturer beat off stiff competition for the title of Best Health and Beauty Licensee at the 2016 LIMA Licensing Awards, which took place in Las Vegas this week.
LIMA, short for The International Licensing Industry Merchandisers’ Association, is the leading trade organisation for the global licensing industry.
Lovehoney’s co-founder Neal Slateford said: “We’re thrilled to have won such a prestigious award in the world of licensing.”
“It’s the second year in a row that Lovehoney has won a LIMA Award, and further proof that we are the go-to people for brands looking to break into the pleasure product market.”
The Motörhead Official Pleasure Collection was up against the likes of Pearl World’s Paris Hilton Cosmetic Collection and Hall & Associates Limited’s Shopkins hair accessories line.
Lovehoney has been named Best Online Retailer at the 2016 ETO Awards.
ETO, short for Erotic Trade Only, is one of the world’s leading adult industry magazines based in the UK.
The sex toy company fought off stiff competition from Bondara, sextoys.co.uk, Ann Summers and Uberkinky.
The Lovehoney team were at the glamourous event to pick up the award, which was voted for by members of the adult trade industry.
Lovehoney Sex Toy Buyer Flavie Polaine said: "It’s an honour to be named Online Retailer of the Year.
“We're immensely proud of Lovehoney's recent successes and we're flattered that ETO and its readers have recognised them as well.
"The last year has been a very exciting one."