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    13 June 2017, Bath, UK- Lovehoney, the UK's largest online sex toy retailer, has worked with local learning institution Bath College to develop a unique, world-first 'Sexual Happiness' qualification for all staff.

    The Sexual Happiness qualification covers a wide and diverse range of subjects, varying from in-depth product knowledge, to sexual health issues, to sexual identity and more.

    Topics are taught by experienced Lovehoney staff - experts in their respective fields - alongside guest lecturers Dr Jamie Lawson of Bristol University and Victoria Lehmann, a long-established sexual and relationships therapist.

    Those that complete the course and accompanying workbook will gain a Level 2 in Sexual Happiness, accredited by Bath College and awarding body ABMA Education.

    The first round of 10 participants, representing Customer Care, HR, Marketing, Online Trade, Sales, Buying and Content, graduated on May 31.

    Graduates have already reported that they have been able to use some of their newly acquired knowledge, most notably in the customer care department, to advise on a range of issues including products to use when transitioning from male-to-female, erectile dysfunction and many more.

    Lovehoney has recently commissioned a study of 2000 sex toy and non sex toy users and found that 98% of respondents felt that sex was good for their wellbeing. A surprisingly large number - 29% - have struggled sexually due to medical reasons.

    13 June 2017 - Lovehoney has announced the results of some independent research conducted in the UK around sexual happiness, sex toy usage and attitudes towards sex.

    The research was conducted by Ragdoll, an independent research company based in the South West of England. Ragdoll surveyed 2000 people who were a mix of sex toy users and non-sex toy users and give an overall view of the opinions and attitudes towards sex and sex toys in the UK in 2017.

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    The Sunday Times HSBC International Track 200 ranks Britain's mid-market private companies with the fastest-growing international sales, measured over the last two years of available accounts.

    Lovehoney moved up ten places in this year's table - published yesterday (Sun, June 11) - to 41 after international sales grew by 75.5% to £15.8 million.

    The Bath-based business was the fourth fastest growing ecommerce business in the table. Lovehoney has launched websites in the US, Australia, France, Germany the EU and Canada and has benefited from the popularity of Fifty Shades of Grey, for which it holds the worldwide licence for pleasure products.

    Richard Longhurst, Lovehoney Co-founder, said: "We are delighted to have made the Sunday Times' top 200 fastest growing international companies for the third year running.

    "We have exciting plans to accelerate our international growth over the next few years as more people around the world become aware of us as a global brand.

    "It is great to maintain the momentum after we were awarded the Queen's Award for Enterprise in International Trade last year."

    All 200 companies have notched up impressive statistics, generating combined exports of £7.6 billion on turnover of £19.2 billion.

    Their international sales have risen by an annual average of 47% over two years.

    The full league table was published yesterday in an eight-page supplement with the business section of the Sunday Times.

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    *Britain's biggest online sex toy retailer has three toys in the top six vibrators in the annual survey of the most effective pleasure products;

    *Good Housekeeping found that 45% of women are regular vibrator users and 75% are happy to chat about them with a friend or partner

    Lovehoney was once again the best performing brand in Good Housekeeping magazine's influential Tried & Tested sex toy survey. The award-winning online retailer had three toys in the top six vibrators in the annual survey of the most effective pleasure products.

    sexual happiness day

    75% of women have tried spanking compared to 66% of men;

    Blindfolds are the second most popular sex game, tried by two-thirds of couples, followed by tying each other up;

    More women than men have tried all the most popular bondage activities;

    Humour is the biggest turn-on for women whereas men get their kicks most from sexual confidence;

    Results are from a new survey of 4,500 people by Britain's biggest online sex toy retailer Lovehoney to mark the first official Sexual Happiness Daywhich is on Friday (April 21st)

    TV Trophy

    Lovehoney, the UK's biggest sex toy retailer has announced that April 21 will now be known as Sexual Happiness Day: an annual celebration of the benefits of good sex.

    Lovehoney sold their first ever pleasure product in 2002. Fifteen years ago, options to buy items to enhance your sex life were limited to bricks and mortar stores and online outlets that more resembled porn sites.

    Fast forward to today and customers are virtually limitless in finding products that cater to their needs and desires, with discreet and anonymous packaging options meaning you can shop privately and without judgement, anywhere in the world.

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    Lovehoney has received a top licensing award nomination for tokidoki X Lovehoney - The Official Pleasure Collection.

    The UK's largest Pleasure Product manufacturer is up against brands such as O.P.I, MAC Cosmetics and Clinique in the Health and Beauty Aids category at the 2017 LIMA Licensing Awards.

    LIMA, short for The International Licensing Industry Merchandisers' Association, is the leading trade organisation for the global licensing industry.

    Winners will be announced at the LIMA Awards Ceremony will be held during Licensing Expo on Tuesday 23rd May in Las Vegas.

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    Richard Longhurst and Neal Slateford featured in last night's How Did You Get So Rich hosted by Katherine Ryan.

    Visits to the Lovehoney website surged after the show.

    VisitBath Lovehoney Partnership Virility

    VisitBath have teamed up with the UK's largest online sex toy retailer, Lovehoney, to launch a new limited edition warming lube, Virility, containing the Bath thermal mineral water straight from the source which runs beneath the city.

    This is the first time that the waters have been used in combination with a lubricant. The water contains over 43 different minerals, and dates back to 863BC, when it was first discovered for its legendary healing and health giving properties.

    The product has taken over 18 months to develop and infuse the thermal water into a base lubricant.

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