Lovehoney has dipped its toe further into the mainstream market, forming a new partnership with the leading pharmaceutical retailer, Lloyds. The Queen’s Award-winning online retailer has been experiencing huge success with recent reports highlighting that turnover has surged past the £100m mark. The new retail moves from Lovehoney is another example of the expanding sex toy industry.
The global market is expected to grow £7.5 billion by 20232 to a whopping £25.5 billion Lovehoney ventured into the retail market late last year, when it launched a range of toys in Boots, and these retail strides demonstrate that sex toys are gaining serious mainstream appeal.
The range of toys being stocked in Lloyds, which includes rabbits, kegel balls and love rings, are aimed at all experience levels to help capitalise on the growing sexual wellness movement.
A recent study from Lovehoney highlights the normalisation of sexual wellness with everyday physical and mental health - revealing that two-thirds of us agree that sex plays an important role in our overall happiness and three-quarters notice the links between a happy sex life and reduced stress levels.
Lovehoney believes the growing demand for a happy sex life will see further demand for sexual wellness products. Debbie Bond, CFO at Lovehoney, comments: “It’s exciting times for the industry as we see greater acceptance of the link between sexual wellbeing and overall health. The rapid market growth - and Lovehoney’s own success - is borne out of a growing trend of customers seeking out easier access to sexual wellness products at a wider selection of Highstreet and online retailers.
“As the sexual happiness people we’re excited to widen our reach via our new partnership with Lloyds, which will help even more people have the opportunity to lead a happy and fulfilled sex life.” The Lovehoney toys are available online now at www.lloydspharmacy.com.
High street chemist Boots has launched six new gift sets from Lovehoney to help couples spice things up in the bedroom. The range includes a blindfold set, massage candles, foreplay set with tickler, and rabbit and finger vibrators with menthol-flavoured orgasm balm.
The COVID-19 crisis has seen a huge surge in demand at Bath-based Lovehoney - the UK’s biggest sex toy retailer - with lots of couples experimenting with products for the first time while stuck at home together during lockdown. It is expanding its offering on the High Street to cater for all the new customers who have been seeking more adventurous sex lives in the last six months.
Lovehoney B2B is extending its mainstream retail offering by stocking a range of sex toys online and in-store with Superdrug. The sexual wellness company hopes that the partnership with the leading health and beauty retailer will introduce a fresh new audience to the brand and promote happier sex lives.
The new move from Lovehoney is another example of the mainstream acceptance and availability of sex toys, which is now an unstoppable market worth billions. Lovehoney first embarked into the mainstream market in 2019 and sees it as an important priority for the business. These retail advances, alongside flourishing market growth, demonstrate that sex toy positivity is gaining widespread mainstream traction. The Superdrug range includes four products which are aimed at users of all levels, including those who are brand new to sex toys, with the underlying theme of sexual wellbeing.
Lovehoney B2B has launched four lubricants onto British supermarket giant Waitrose’s website. The sexual wellness company hopes that the move will introduce a fresh audience to the brand and promote happier sex lives.
Lubricants have soared in popularity in recent years, as people understand the benefits of regularly using lubricant for better sex, and that it doesn’t mean a lack of arousal. The range of water-based lubricants in varying sizes are designed for everyday use and the high-quality formula ensures a little goes a long way.
Lovehoney B2B is excited to announce that it will be entering into the mainstream retail market and stocking a range of exclusive toys in Boots. Launching instore at 11 selected outlets and online from 16th September 2019 to coincide with Sexual Health Awareness Week, the company hopes that the move will introduce a fresh audience to sex toys.
The exclusive range, including a rabbit vibrator and cock ring, are aimed at users of all levels, including those who are brand new to the sex toy market. They are available in a pastel colour, exclusive to Boots, to make them enticing to all.
Customers will be able to purchase three products from in-store at Boots:
Lovehoney Frolic Silicone G-Spot Vibrator
Lovehoney Ripple Silicone Wavy Vibrator
Lovehoney Frisky Silicone Rabbit Vibrator
There will also be a further four products available online, including:
Lovehoney Thrill Bullet Vibrator
Lovehoney Tease Finger Vibrator
Lovehoney Buzz Vibrating Love Ring
Lovehoney Glow Classic Vibrator
Kate Hodgson-Egan, International Sales Manager at Lovehoney, comments; 'Entering the mainstream retail market is a huge move for Lovehoney and we're excited to reach more customers thanks to Boots great reputation and trusted name. Not only does it give us the opportunity to introduce more customers to the sex toy market but we're also giving them the chance to easily purchase instore and through a popular site'.
The Lovehoney toys will be available in 11 Boots instore nationwide, including 10 flagship London stores, and online at www.boots.com.
Leading sexual wellbeing brand and online retailer Lovehoney today announces the appointment of ex-Sainsbury’s and Heineken Marketing Director Sarah Warby as CEO.
Lovehoney, which was founded by journalist Richard Longhurst and DJ Neal Slateford in 2002, has grown revenues to more than £100m and has been credited with normalising the use of sex toys. Warby will lead Lovehoney on its next phase of growth following the acquisition of a majority stake by Telemos Capital in 2018.
Warby comments “Lovehoney is a company with an enviable brand reputation both in the industry and with its customers. I’m excited to be part of the next chapter of this amazing growth story and believe we can fulfill Lovehoney’s ambitions for global category leadership. I’m looking forward to joining and getting to know the many talented people that have helped Lovehoney achieve its impressive growth so far.”
Longhurst and Slateford will step down from the day-to-day running of the business, but will remain as directors on the Lovehoney board alongside Philippe Jacobs and Jacob Polny from Telemos Capital.
Longhurst and Slateford comment: “When we started Lovehoney 17 years ago, we never imagined it would grow to be a £100m turnover business and help so many people around the world have more fun in the bedroom. We’re thrilled that Sarah is joining Lovehoney to take the business to the next level. Having someone with her quality and breadth of experience is a real asset to our company and we look forward to watching Lovehoney develop further under her leadership.
Warby will join Lovehoney on 16 September 2019.
Lovehoney is delighted to announce that we have added four more awards to our trophy cabinet. We have won Most Innovative Brand, Best Online Retailer, Best Sales Team and Best Product Range for the Fifty Shades Freed The Official Pleasure Collection at the 2018 ETO Awards.
ETO, Erotic Trade Only, is one of the world’s leading adult industry magazines based in the UK. Lovehoney, the UK’s largest pleasure products manufacturer and retailer fought off stiff competition to win the prestigious awards.
Lovehoney’s International Sales Manager, Kate Hodgson-Egan and Sales Executive, Laura Wood, attended the awards which were held in the famous Blackpool Tower. Kate Hodgson-Egan said: “This is a huge honour for Lovehoney trade sales team, particularly as these awards have been voted on by our customers. The sales team works hard to ensure our customers and distributors are satisfied so to win Best Sales team is something we are particularly proud of.”
Telemos Capital (“Telemos”), an evergreen investment company, has completed its acquisition of a majority stake in Lovehoney, a leading online retailer of sexual happiness products. The transaction is Telemos’ first investment in the UK. Financial details have not been disclosed.
Established in Bath in 2002 by Richard Longhurst and Neal Slateford, Lovehoney is a market leading pure-ecommerce retailer, focusing on female users and couples. Distributing a mix of own label and third-party products Lovehoney has grown into an international success, delivering record sales in the region of £100 million for the year ended March 31, 2018. 60% of sales came from the UK, with the remainder from Europe, US and Australia, all of which have achieved significant growth in recent years. The business delivered strong compound annual sales growth of circa 30% in the last three years. In recognition of the business’ achievements Lovehoney received the Queen's Award for Enterprise in 2016.
Telemos comprises a team of a highly experienced investment professionals that combine the best of private equity and permanent growth capital. Telemos identifies and supports exceptional management teams in consumer goods, healthcare services and business services to help them realise their long-term objectives. As a flexible and nimble investor, Telemos’ distinct structure and expertise makes it a leading, new generation European private equity firm, looking to identify and unlock growth opportunities which may be overlooked by traditional investors.
With the backing of Telemos, Lovehoney will accelerate its plans for international expansion, tapping into fragmented and underdeveloped markets and building on its strong consumer engagement. Lovehoney will invest in new technology and marketing, allowing the business to raise its profile in new geographies, and to continue to evolve its excellent customer service, online content, community and innovative new products.
Lovehoney has released a limited edition Royal Wedding Vibrating Love Ring in gold and a silver Markle Sparkle Vibrating Finger Ring ahead of the ceremony on May 19; The online sex toy retailer posted record profits and sales last year after being honoured by the Queen for boosting UK exports - and the owners met Her Majesty and Prince Philip at Buckingham Palace
Sex toys celebrating Prince Harry and Meghan Markle’s wedding have gone on sale. Lovehoney has released a commemorative Royal Wedding Vibrating Love Ring in gold and a silver Sparkle Markle Vibrating Finger Ring ahead of the ceremony on May 19. The limited edition £9.99 rings are aimed at royal fans who want a sexy souvenir to remember the ceremony at Windsor Castle. The boxes feature fun cartoon images of Prince Harry and his American fiancé alongside the products.
Lovehoney product director Bonny Hall said: “Harry and Meghan are a breath of fresh air and the sexiest thing to happen to the royals in years, so we thought it would be fun to produce two very different kinds of ring in gold and silver for the most passionate royalists. “They will help couples all over the world to celebrate the Windsor Castle wedding with a bang! “The Royal Wedding Vibrating Love Ring is adapted from the world’s most popular couples’ toy. “Just slip the ring onto his Prince Charming and enjoy mutually stimulating benefits during love-making. “The Markle Sparkle Vibrating Finger is worn on the finger to provide added royal spice to foreplay. “We adore the royals at Lovehoney and were thrilled to be honoured by the Queen two years ago. “We hope everyone will see the fun side of these cheeky souvenirs.” Lovehoney has produced two royal souvenirs previously including a Her Majazzle crystal tattoo kit for the Queen’s Diamond Jubilee six years ago - inspired by the craze at the time for ‘vajazzling.’ Lovehoney said it was a ‘sparkling street party for your sexy bits.’
Lovehoney - the UK’s largest online sex toy retailer - was awarded the Queen’s Award For Enterprise two years ago for boosting exports. Owners Richard Longhurst and Neal Slateford met the Queen and Prince Philip at a reception at Buckingham Palace for award winners. The accolade helped the Bath-based firm to achieve record £9 million profits after sales surged 31% to £76 million last year.