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    The Fifty Shades Darker official sex toy range has been featured on major US TV Station NBC in the US, on popular mainstream show Access Hollywood.

    With an audience of over 5 million, the segment was hosted by Dana B. Myers - founder of Booty Parlor and an on-camera expert who discusses sex, relationships and sensual products.

    bondage gone wilde

    Lovehoney, the online sex toy retailer, has seen sales of spreader bars rocket after the much anticipated Fifty Shades Darker was premiered at the end of last week.

    Over the weekend prior to Valentine's Day, sales across Lovehoney's seven websites have increased by 221%.

    Alice Little, Head of Online Trading, commented:

    "We were beyond excited to see the film and we were all on tenterhooks to see what Christian was going to whip out this time round.

    Jimmyjane hellotouch

    Marieclaire.co.uk, one of the UK's top consumer lifestyle titles, has covered 14 best sex toys for couples in the run up to Valentine's Day.

    Featured are the Jimmyjane Hello Touch Powerful Finger Vibrator, The Sqweel GO, and the classic Tracey Cox Supersex Glass Dildo Set.

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    • Lovehoney sex survey shows a 'sex toy revolution'as Fifty Shades of Grey inspires a massive two-thirds of the UK to be more experimental between the sheets

    • E L James partnered with Lovehoney, the UK's biggest online sex toy retailer

    • We're more experimental than ever with spanking, rope play, and blindfolds the most popular scenarios Fifty Shades fans like to recreate at home

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    London - The UK's biggest and most famous sex toy store, Harmony on Oxford Street, has reported an uplift in footfall since the launch of their Fifty Shades Darker window display.

    The display was designed in house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney Sales Consultant. Entitled 'Masquerade Ball' the scene depicts two mysterious figures dancing by the light of a chandelier.

    The haunting scene is reminiscent of scenes from the soon-to-be-released Fifty Shades Darker movie.

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    A full cross-section of Lovehoney staff members were treated to front-row seats at the star-studded Sex Appeal 6 comedy evening in aid of Brook, the young people's sexual wellbeing charity.

    Joining Lovehoney co-founder Richard Longhurst at London's Conway Hall on January 21 2017 were 18 lucky representatives of all sectors of the company, from the logistics and warehouse teams to the creative and sales departments.

    This is the fifth time that Lovehoney has sponsored the annual fundraising event.

    It continues an ongoing relationship with Brook that has also included the provision of some written content for the charity's comprehensive advice website, created by Lovehoney's team of sexual wellbeing experts.

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    The Lovehoney team has returned from LA triumphant having won Best Online Retailer - Pleasure Products at the hottest industry bash of the year.

    The XBIZ Awards honor the very best in the business of sex and the ballroom of the Westin Bonaventura Hotel in Los Angeles was packed out with the adult industry's finest.

    Adult film legend Ron Jeremy featured as master of ceremonies for the red-carpet gala.

    A star-studded affair that attracts the best-of-the-best, the XBIZ Awards are celebrating their 15th anniversary in 2017 - as is Lovehoney.

    The awards recognise outstanding achievements across every facet of the multibillion-dollar business, including movie production, pleasure products, technology and retail.

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    An impressive line-up of high profile comedy stars will take to the stage on January 21 2017 to raise vital funds for Brook, the UK’s leading sexual health and wellbeing charity for young people.

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    We did it! Lovehoney's Creative Team are in the news today for winning The Drum's Creative Work of the Year 2016.

    How do you make an ad for an online retailer when broadcasting restrictions mean you can’t actually show what they sell? That’s the challenge creative agency Brave faced – and conquered – in creating a TV ad for sex toy retailer Lovehoney this summer.

    The ad featured bonking furry rabbits and cheeky spanking with a fly swatter took centre stage as Brave turned to innuendo for the post-watershed ad.

    Speaking at the time of the launch, Helen Balmer, brand and marketing director at Lovehoney, said: “We’ve had fantastic feedback through research on the ad from people who say it’s exciting, humorous and playful. Everyone who had seen it ends up with a big smile on their face.”

    The campaign marked a change in direction for Lovehoney which previously featured couples talking about their positive experiences with the brand. As the first sex toy retailer to advertise on television, Balmer added that it works hard with regulators to create ads appropriate for post-watershed schedules, “no sex toys feature, just lots of innuendo – a staple of British humour.”

    To watch the ad, click here.

    bunbunbun

    Back in August, Lovehoney received a 'Creative Work of the Week' nudge from marketing title, The Drum.

    Described as 'humorous and playful' our ad features bonking furry bunnies and cheeky spanking with a fly swatter. Brave won over The Drum readers and we're delighted to have now been nominated for their 'Creative Work of the Year'.

    The Creative Works looks back at all the choices of The Drum's European readers from July to November and readers help choose which work The Drum should consider as their number one. To find out more, click here.

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